A cutely codenamed Google Algorithm has been wrecking havoc on organic search traffic.
I suspected that a website had been marked as “low quality” and was being affected by Google Panda when I reviewed traffic over the last twelve months. The data showed a:
- 16% decrease in organic search visits
- 55% decrease in Google referral visits
- Google traffic landing on only 33% of pages
More alarmingly, the accompanying graph clearly showed a gradual, weekly decline in visits.
I have used Google Reader for the last four years as an effective tool to collect up-to-date news information on different industries; staying hot on key trends, and receiving a variety of points of view to develop an informed decision – particularly on latest updates to social networks and search.
Since the announcement that Google was setting its RSS application to sunset phase back in March, I’ve been testing a few different alternatives to see which provider can offer a better, if not similar service to Google Reader.