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How do content managers spend their time?

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Next in my series of FAQs; how do content managers spend their time?

Only recently have I been able to answer this with some solid figures; this is (generally) how the last two months of content management have been allocated (across all clients):

social alchemy average month

Taadaa! OK, pie charts are a little 90s but it shows, clearly and colourfully, how an average month is spent managing different areas of online content. Not surprisingly, blogging has the most time allocation with 40+ posts written and scheduled each month!

So, what does this all mean? As a social media content manager, my role is to actively post new content onto different social platforms on behalf of my clients. As you can see from the break down, articles (blogging) and conversation (Twitter/Facebook) are the key roles performed.

If you were to break down the roles further, the majority of my month is spent copy writing (using SEO keywords), editing images in Photoshop, followed by HTML & CSS coding; not forgetting to mention researching content and collecting data.

(In case you were wondering about the ‘other’ segment, that covers other sharing, such as on StumbleUpon, G+, Flickr and Pinterest, to name a few…)

If you would like to find out more about content management, please get in touch! Either drop me an email to michaela@fbsa.co or call +44 (0)113 226 6274

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