Fuelled by Social Alchemy

We fuel business internet marketing.

tbm newsletter : Easter game

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Every quarter, Three Blind Mice release a game to their clients which often have fantastic prizes.

For March, the theme was Easter.  They provided a brief for a game where you have to find all the hidden eggs; social alchemy project managed the game which was built by illustrator, Alice Turner and Flash designer, Jealous Design.

As usual, the newsletter also contained a link to the latest pdf; and a week later, an additional newsletter was launched with the winner’s details.  Copy and stills were supplied Three Blind Mice; the newsletter was edited, composed, sent and fuelled by social alchemy.

Statistically, the newsletters with games are received very well – in this instance, a 28% open rate and 15% click rate, with 40% of the traffic going directly to the game.

Click on the image to read the whole newsletter.

Written by Fuelled by Social Alchemy

26/03/2010 at 9:00 am

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