Fuelled by Social Alchemy

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jelly newsletter : hello Germany!

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April 2010 saw the first jelly European newsletters.  With the joining of new German-born illustration agent, Hulya, the aim was to spread jelly’s popularity into mainland-Europe advertising.

In this all-German newsletter, Hulya introduces herself and two of jelly’s most commercial illustrators : Alison Carmichael and Neil Duerden, as well as the internationally renowned BL:ND production company.

Copy and images were provided by Hulya; the newsletter was edited, composed, sent and fuelled by social alchemy.

The inital success of this campaign was outstanding: an 83% open rate followed by a 34% click rate, with most traffic directed to the jellylondon.com website.

You can click on the image to read the whole newsletter.

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