Fuelled by Social Alchemy

We fuel business internet marketing.

The Alchemist’s Way

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This is where I offer you tips ‘n’ tricks on the elements of social media!

Element: SEO (what is SEO?)

Google Search-based Keyword Tool
https://adwords.google.com/select/KeywordToolExternal is a website that I highly recommend to anyone who wants to work towards optimising their search engine status.

It has three main functions:  firstly, it can scan any website address and list the keywords that it finds;  secondly, it can take a keyword or phrase and offer alternative similar keywords and phrases; thirdly, it offers statistics on that word/phrase’s popularity as a search in Google.

Why is this important?
Well, a search engine can intelligently read any website, and your relevance to a search determines where you are in the search results.  Basically, if you want your target audience to find you, the content you offer and what your audience are searching for need to be the same or very similar.

This tool allows you to see how the search engine sees your website; and see what are popular searches in the same field.  If you find that your website isn’t receiving many hits per week, or your blog isn’t listing in the top 5 pages of Google’s results, then this tool may explain the reason why!

Written by Fuelled by Social Alchemy

18/05/2010 at 9:00 am

One Response

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  1. […] a few weeks ago I told you about the Google Search-Based Keyword Tool.  Once you’ve found your keywords, why not use them in Google Alerts?  The results you […]

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