Fuelled by Social Alchemy

We fuel business internet marketing.

Social Alchemy Explains… RSS

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Each week I’ll be explaining a term or an area of social media.  If there’s anything you’d like me to feature, feel free to drop me an e-mail to michaela@fuelledbysocialalchemy.com.

RSS: “Rich Site Summary”… “most commonly expanded as Really Simple Syndication” (taken from wikipedia)

Clear as mud?
Basically, an RSS document is also known as a ‘web feed’ or ‘channel’.

When content is added to a news site or a blog, as examples, an RSS is a simple, standardised format of that content.  Often, it looks like a list of headlines, sometimes with a line or two of copy (depending on settings).

What is its purpose?

An RSS feed is an ideal format for anyone who wants to “subscribe” or be frequently updated by a particular website/blog (etc.)  It is typically e-mailed or read through an “RSS reader”, such as Google Reader.  This is brilliant if you want to receive information from multiple feeds in one place, rather than frequently going back to the same web pages!

Why change the format in the first place?
Well, think about the complexity of some news pages or blog posts, with formatting, pictures, colours, fonts, etc. – it would be a large amount of data to try and send from the publishing location to the recipient!  With a basic, standardised version like RSS, the information can be received quickly, as well as being accessible to multiple formats – such as e-mail, or mobile!

Written by Fuelled by Social Alchemy

07/06/2010 at 9:39 am

One Response

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  1. […] This post was mentioned on Twitter by Michaela Laubscher, social alchemy. social alchemy said: Social Alchemy Explains… RSS: http://wp.me/pOtE7-2q […]


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