Fuelled by Social Alchemy

We fuel business internet marketing.

Social Alchemy Explains… YouTube

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Each week I’ll be explaining a term or an area of social media.  If there’s anything you’d like me to feature, feel free to drop me an e-mail to michaela@fuelledbysocialalchemy.com.

YouTube: “The world’s most popular online video community” (taken from youtube.com)

Tell us something we don’t already know…

OK, apologies.  If you’re reading this, you’re probably already familiar with YouTube – either because you’ve watched a clip or a TV programme, or even read about it in the papers.  I’m going to try and offer you some information you may or may not already know!

Social Media Platform vs Search Engine

YouTube was set up to be a community of video sharers so, that makes it a Social Media platform. Yes?  Well… and No.  Did you know that YouTube was owned by our friend, Google?  In December ’09, YouTube searches made up around 28% of all searches made through Google – a whopping 3.9 billion!  That almost equals that of Yahoo web search and Bing COMBINED!  That’s powerful stuff! (moreaboutadvertising.com)

So, we should all join YouTube?

Well, not exactly.  One in four videos watched on YouTube are for the Vevo music channel (Lady Gaga is a prime example!); then there’s all those really popular but stupid videos like Charlie Bit My Finger or Sneezing Panda, film previews, film clips, tv clips, tv programmes, more music videos, mobile videos… and then you have your video – amongst the billions! Sadly, there’s more to a successful video than just being on YouTube!

In the next few weeks I’ll be offering tips ‘n’ tricks on how to use YouTube effectively – so, keep an eye out!

2 Responses

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  1. […] This post was mentioned on Twitter by Michaela Laubscher, social alchemy. social alchemy said: Social Alchemy Explains… YouTube: http://wp.me/pOtE7-2K […]

  2. […] – You can link it to your Facebook, Twitter, LinkedIn, Flickr and Delicious (any many more!) – YouTube videos can be embedded – WordPress.org lets you host from your own domain; WordPress.com gives you […]


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