Fuelled by Social Alchemy

We fuel business internet marketing.

Social Alchemy Explains… Crowd Sourcing

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Each week I’ll be explaining a term or an area of social media.  If there’s anything you’d like me to feature, feel free to drop me an e-mail to michaela@fuelledbysocialalchemy.com.

Crowd Sourcing: “the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call” (taken from Wikipedia)

It does what it says on the tin?

Indeed.  Originally coined in 2006 by Jeff Howe, the social phenomenom has since grown with the rise in online social media/networking platforms.  More and more companies and brands are looking for intelligent, new solutions to problems which they are facing – and of course, achieving a high level of consumer interaction also builds customer loyalty!

So, what are the benefits?

If a well-executed crowd sourcing campaign is launched, there can be brilliant benefits: You can tap into talent which you may not have normally had access to; receive many entries which may answer the same brief and provide a platform for creative debate; save project time, which saves money; and money can also saved through rewarding rather than paying a salary or hourly rate!

Some creative examples of Crowd Sourcing can be viewed here.

In the next few weeks I’ll be offering tips ‘n’ tricks on how to use Crowd Sourcing effectively – so, keep an eye out!

Written by Fuelled by Social Alchemy

24/06/2010 at 9:00 am

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