Fuelled by Social Alchemy

We fuel business internet marketing.

TBM Newsletter: July Animatics

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Earlier last week I launched the latest newsletter from the guys at Three Blind Mice.

We’ve been dabbling with content in an attempt to see if clients respond better to animatics, games or visuals – with this newsletter featuring two animatics.

Statistically, this was one of the better campaigns sent this year with a 15% open rate, followed by a 13% click rate.  The traditional animatic was the most popular for viewing; and the pdf and mood film drawing equal attention.

Click on the image to view the newsletter – if you’d like to subscribe there’s a link at the very bottom.  Of course, would love to hear any feedback on this!

Written by Fuelled by Social Alchemy

30/07/2010 at 9:00 am

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