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Leicester’s Ice Cream You Scream

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Earlier this year we worked with previz agency, Three Blind Mice to produce a fun flash game as part of their summer marketing.

The story was relatively simple; Three Blind Mice have left the advertising industry for the summer to run a tastier business on the beach – an ice-cream van! The aim of the game: to serve ice creams to customers.

game reference

To get a better feel for the game, we spent some time looking at existing shop-like games, such as Burger Run and found some visual reference material (above) of ice creams. It was hungry work!

rough sketch

Three Blind Mice’s house team produced some rough layout and character sketches; they looked fantastic! The roughs helped us grasp perspective as well as work out game play.

mock play

While we were organising artwork, we were working with our flash designer on game rules and flash logic, sourcing sound effects and testing the game at various stages. We had to make the game relatively easy to play, yet challenging to score. This was achieved through having to click on items in a specific order and a restricted time limit on play.

instructions

In August, Three Blind Mice launched the game to their friends and clients. Scores ranged from 800 points, up to a difficult 2000 points! Last week, they awarded their generous prize of a summer hamper to top score holder, Catherine Cullen at Adam & Eve DDB. Well done!

click to play!

If you fancy having a play and trying to beat a score of 2000, click here!

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  1. […] Leicester’s Ice Cream You Scream (socialalchemyuk.wordpress.com) […]

  2. […] Leicester’s Ice Cream You Scream […]


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