Fuelled by Social Alchemy

We fuel business internet marketing.

Leicester’s Ice Cream You Scream

with 2 comments

Earlier this year we worked with previz agency, Three Blind Mice to produce a fun flash game as part of their summer marketing.

The story was relatively simple; Three Blind Mice have left the advertising industry for the summer to run a tastier business on the beach – an ice-cream van! The aim of the game: to serve ice creams to customers.

game reference

To get a better feel for the game, we spent some time looking at existing shop-like games, such as Burger Run and found some visual reference material (above) of ice creams. It was hungry work!

rough sketch

Three Blind Mice’s house team produced some rough layout and character sketches; they looked fantastic! The roughs helped us grasp perspective as well as work out game play.

mock play

While we were organising artwork, we were working with our flash designer on game rules and flash logic, sourcing sound effects and testing the game at various stages. We had to make the game relatively easy to play, yet challenging to score. This was achieved through having to click on items in a specific order and a restricted time limit on play.


In August, Three Blind Mice launched the game to their friends and clients. Scores ranged from 800 points, up to a difficult 2000 points! Last week, they awarded their generous prize of a summer hamper to top score holder, Catherine Cullen at Adam & Eve DDB. Well done!

click to play!

If you fancy having a play and trying to beat a score of 2000, click here!

2 Responses

Subscribe to comments with RSS.

  1. […] Leicester’s Ice Cream You Scream (socialalchemyuk.wordpress.com) […]

  2. […] Leicester’s Ice Cream You Scream […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: