Fuelled by Social Alchemy

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Archive for the ‘Anomalies from the Lab’ Category

A Look Back At Marketing in 2013

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As business is winding-down for Christmas, I finally have the opportunity to look back on what has happened in the last twelve months. It’s been a busy year, to say the least, littered with interesting projects and inspiring new encounters!

A Look Back At Marketing in 2013

Change is an inevitable outcome of the shifting sands of internet marketing and 2013 is no exception to this; every challenge is a new experience to learn and develop. So I’ve decided to share some of my experiences from the last twelve months, a mixture of personal encounters, project highlights and lowlights, internet trends and some predictions for 2014! Continue reading…

Panda Watch

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A cutely codenamed Google Algorithm has been wrecking havoc on organic search traffic.

Google Panda Revelations

I suspected that a website had been marked as “low quality” and was being affected by Google Panda when I reviewed traffic over the last twelve months. The data showed a:

  • 16% decrease in organic search visits
  • 55% decrease in Google referral visits
  • Google traffic landing on only 33% of pages

More alarmingly, the accompanying graph clearly showed a gradual, weekly decline in visits.

After some investigating, here’s what I found…

Marketing Industry Agencies Have Marketing Problems Too

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Let’s be honest. Many agencies, from all disciplines of marketing, have a guilty secret: problems marketing themselves.

The Marketing Paradox

The Marketing Paradox

The wealth of knowledge and experience within an agency is channelled to improve growth of paying clients, and not used to improve the growth of the agency, despite how competitive the marketing industry is.

As a result, agencies themselves often have poor marketing. It can be seen across all sectors; from the creative, to advertising, digital and PR: out-dated website design and coding, quiet or irregular social media presence, ineffective optimisation for search engines, few visible case studies, and little or no agency advertising and PR.

The Reason… and the Real Reasons.

Anniversaries & Resolutions

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A moment to reflect on the past and look to the future.

Anniversaries & Resolutions

This week I celebrated my fourth wedding anniversary. It’s not a particularly significant number for an anniversary, and is a relatively casual occasion when you compare it to birthdays, St Valentines and Christmas. However, each year the date marks a pivotal moment for much of the change that has brought me to where I am today.

Stop! Before you click away, I can reassure you this post is not about how marriage has changed my life. I promise to leave out the wife clichés and lifestyle advocacy!

Four years ago, I was in a very different place to where I am now; quite literally! Newly married, I was living in South London; an enthusiastic photographer, cyclist, working for an illustration agency, and a team captain for advertising league softball and bowling.

Was moving to Leeds and Social Alchemy in my mind? Continue reading…

Written by Fuelled by Social Alchemy

23/01/2013 at 4:43 pm

2012 in review…

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The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 2,500 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 4 years to get that many views.

Click here to see the complete report.

Written by Fuelled by Social Alchemy

31/12/2012 at 11:42 am

14 Fantastic Animal-Inspired Artworks!

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Animal Artworks on Pinterest

It’s been a while since we’ve showcased our creative finds! This week we’ve selected a few of our favourite Pinterest finds featuring different animals – everything from fish to birds! Click on the link under each image to get access to their original site, and see more of our awesome artwork pins – enjoy!

pitbull photobooth kisses
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Look at me
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Amazing Sculptures Made Of Coat Hangers
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Resin-Embedded 3D Goldfish Paintings
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Chameleon
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Envelope Drawings by Mark Powell
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A platypus drawn with a ballpoint pen by the incredibly talented Sarah Esteje
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Surfrider OceanArmor
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Hidden animal teacups: beasties that emerge from the depths of your milky tea
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Futuristic Animal Sculptures Made Out Of Broken CDs
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Paula Swisher
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Nuts and bolts and other metal scraps take on a life of their own thanks to Portland-based artist Brian Mock
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Romance Is Dead
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Made out of push pins, wow.
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Check out all of our finds on Pinterest here! (socialalchemy)

Written by Fuelled by Social Alchemy

19/06/2012 at 12:28 pm

14 Inspiring Examples of Street Art

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Written by Fuelled by Social Alchemy

13/04/2012 at 11:44 am

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