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Archive for the ‘FAQs’ Category

10 Tips Organic Search Engine Optimisation

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I often have clients asking me how they can improve their business’s organic search engine page rank; and while there are many factors that affect how search engines (such as Google) rank a site, I always say improvement needs to start from the beginning – with the website itself.

10 Tips To Improve Your Website For Organic Search

If you think your website is under performing in organic search, take a look at these 10 useful tips and see what you can improve!

Written by Fuelled by Social Alchemy

22/04/2014 at 2:31 pm

How do content managers spend their time?

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Next in my series of FAQs; how do content managers spend their time?

Only recently have I been able to answer this with some solid figures; this is (generally) how the last two months of content management have been allocated (across all clients):

social alchemy average month

Taadaa! OK, pie charts are a little 90s but it shows, clearly and colourfully, how an average month is spent managing different areas of online content. Not surprisingly, blogging has the most time allocation with 40+ posts written and scheduled each month!

So, what does this all mean? As a social media content manager, my role is to actively post new content onto different social platforms on behalf of my clients. As you can see from the break down, articles (blogging) and conversation (Twitter/Facebook) are the key roles performed.

If you were to break down the roles further, the majority of my month is spent copy writing (using SEO keywords), editing images in Photoshop, followed by HTML & CSS coding; not forgetting to mention researching content and collecting data.

(In case you were wondering about the ‘other’ segment, that covers other sharing, such as on StumbleUpon, G+, Flickr and Pinterest, to name a few…)

If you would like to find out more about content management, please get in touch! Either drop me an email to michaela@fbsa.co or call +44 (0)113 226 6274

How do I get people to LIKE my Facebook page?

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Copyright ©2012 iStockphoto®

Second in my series of FAQs and one that has popped into conversation a lot lately; how do I get people to like my Facebook page?

If you’re expecting a simple answer, I’m afraid to tell you that a one-size-fits-all solution doesn’t exist. Sorry! However, there are many ways you can use and manage your page more effectively to increase its popularity.

In my experience, SMEs tend to overlook some of the basics of running a Facebook page; purpose, content and find-ability:

Purpose starts with having a plan. It doesn’t have to be a detailed plan, however, you should at least identify who you are trying to communicate with and what you want to achieve with your page.

For example; “my page is for my customers to find out about my latest product updates; and feedback with any issues.”

By knowing about your ‘target audience’ – their age range, location and interests – you can tailor your content to suit their needs. Your content is from everything you post – your messages, pictures, links – to the apps you integrate and can decide, not only whether people LIKE but also interact and engage with your page.

That is assuming, of course, that your audience can find your page to LIKE it in the first place. Find-ability, as I like to call it, is determining how (not so) easy your page is to find. It can be as simple as having a Facebook button on your website or link in your email footer to let your audience know you have a page. There’s also the option of Facebook Adverts which can target your audience already on the platform.

From my experience, the success of a Facebook page is determined by the time and effort that you invest. Maintain a dedicated approach and you will nurture engaged followers over time.

Written by Fuelled by Social Alchemy

17/02/2012 at 4:44 pm

How long does it take to write a blog post?

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Copyright ©2012 iStockphoto®

I’ve got a long list of FAQs that I’ll be tackling over the next few weeks! Let’s start on one of my age old favourites: how long does it take to write a blog post?

In all honesty, the length of time depends on a variety of factors, such as:

  • Who is providing the content?
  • Is it a subject I’m familiar with?
  • Are pictures or videos needed? Are they provided?
  • Does it require proof reading, re-writing or fully writing?

That’s not to mention the kinds of distractions that appear throughout the writing process – emails, phone calls, Twitter, Facebook…

As an example, I’ve managed one client blog for almost 4 years; content is supplied by a submission form highlighting keywords and information, plus the artwork is supplied by email. I effectively translate the keywords into sentences; edit the images and upload; add hyperlinks and fill out all the back-end information (tags, trackbacks, seo) before scheduling to publish. Depending on the number of pictures to edit, these posts take me anywhere between 20 – 40 minutes to produce.

If the article requires any kind of research or image sourcing, a post will take at least an hour or two to be produced – not exactly a short period of time when you have a busy schedule!

This very post took me just under an hour to publish; that includes 20 minutes browsing iStock whilst factoring out the emails and phone calls distracting me throughout. I’ve been lucky; some of my previous posts received an additional few rounds of re-writing before making it live on here!

Whilst this may not be unusual to many a pro-blogger, it’s still surprising how many people I speak to who think, or initially thought, that good blogging takes little-to-no time at all. Sometimes, I wish they were right!

Written by Fuelled by Social Alchemy

31/01/2012 at 9:00 am

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