Fuelled by Social Alchemy

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Archive for the ‘Social Alchemy Explains’ Category

Business: Review. Update.

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Fuelled by Social Alchemy has been through a few changes and, as a consultant, it seems right to offer some insight into why.

The Stranger, The Big Lebowski (1998)

Sometimes you eat the bear, and sometimes, well, he eats you.
– The Stranger, The Big Lebowski (1998)

This is one of my favourite film quotes. I’ve not had much experience with bears, but the quote felt like a fitting metaphor to start this blog post. Continue reading…

Written by Fuelled by Social Alchemy

20/02/2014 at 9:26 am

Big Data & Creativity

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There is a lot of talk about ‘Big Data’ at the moment, particularly in the world of digital marketing. It’s not only providing a better insight into the current commercial landscape, but also driving decision-making for future business choices. But should it decide everything?

Guest Post: Big Data & Creativity

Earlier this year, Chris Page was invited to Silicon Valley with other members of the Advertising Producers Association (APA) to find out more about innovation, technology and the future of the internet. Here’s what he discovered…


Written by Fuelled by Social Alchemy

27/11/2013 at 2:57 pm

Typography & Illustration as Effective Marketing Tools

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Visual engagement is a fundamental part of digital marketing, and often the trick is balancing a tactical strategy with creative content.

Guest Post: Typography & Illustration as Effective Marketing Tools

Friend and colleague, Charlotte Mary Rose recently wrote this article on the importance of illustration and typography within marketing communications. As a photographer, blogger and Head of Creative Communications for creative production company Jelly London, she has her finger on the pulse of art and design within the marketing and advertising industry. Here are her thoughts…

Written by Fuelled by Social Alchemy

26/11/2013 at 3:13 pm

3 Reasons to Update your Newsletter Data

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Data. Whether you’re a freelancer with a little black book of contacts, part of a sales team with an endless collection of business cards, or in a large organisation with a shared CRM system, nearly every business has names and contact details of customers and suppliers – both existing and potential!

Reasons to Update your Newsletter Data

If you’re considering marketing to your database of contacts, it’s important to check your data is up-to-date – especially if you plan on sending them an email newsletter.

Here are the top three reasons to update your contact list for newsletter marketing.

Who Are Your Target Audience?

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Identifying a target audience is one of the fundamental aspects of running a business, however I was more than surprised to discover that many companies are not quite sure who theirs is.

Unmasking the people behind your market

In this article, I will try to offer a simple introduction to help demystify what a target audience is and offer a few tips for identifying yours. Continue reading…


Written by Fuelled by Social Alchemy

12/02/2013 at 9:36 am

Guest Post: Why You Should Be On LinkedIn

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This past month, professional social networking site LinkedIn has been a frequent point of conversation among my clients.

Rather than hear my opinion on the site, I’ve decided to hand the reins to my good friend and personal branding expert, Jennifer Holloway. She develops compelling LinkedIn profiles for her clients, and knows a thing or two about what not to do! Take it away…

Guest Post: Why You Should Be On LinkedIn

Missing the LinkedIn trick

I’m a huge fan of LinkedIn and as a site that has more than 200 million registered users worldwide, I figure one or two of you out there might be too. It’s a great tool for business (I’ve got clients as a direct result of them seeing my profile) complementing the more social nature of Facebook and Twitter as a way of getting your personal brand out there. Which is why it baffles me that so many people have yet to discover its benefits.

I’m given a number of reasons when I ask someone why they’re not on there, so I thought it would be helpful to share my thoughts on each one…

5 HTML Codes Every Blogger Should Know

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Stock your alchemist store cupboard with these 5 essential HTML tags.

5 HTML Tags Every Blogger Should Know

If you are familiarizing yourself with the blog HTML editor, this guide is for you!

Most platforms, like WordPress and Tumblr, make it incredibly easy to post a blog without any prior knowledge of HTML as their visual editors are stocked with the tools needed for instant publishing.

However, visual editors can come with their own set of problems, particularly if you tend to copy and paste your content from a Microsoft Word document or other source. Sticky formatting, such as font styles or line breaks, can be frustrating to remove and make your post unsightly if not tidied up.

Most formatting problems can be fixed in the HTML editor by amending or deleting rogue code. That is, if you can overcome the daunting task of switching from the visual editor and identifying which code is causing the problem; a skill developers and seasoned bloggers take for granted.

To get started, I’ve selected 5 HTML tags (bits of code), which I feel are essential for any blogger to know…


Written by Fuelled by Social Alchemy

04/02/2013 at 2:01 pm

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