Fuelled by Social Alchemy

We fuel business internet marketing.

Christmas Top Blogs

leave a comment »

Written by Fuelled by Social Alchemy

01/01/2014 at 9:00 am

A Look Back At Marketing in 2013

leave a comment »


As business is winding-down for Christmas, I finally have the opportunity to look back on what has happened in the last twelve months. It’s been a busy year, to say the least, littered with interesting projects and inspiring new encounters!

A Look Back At Marketing in 2013

Change is an inevitable outcome of the shifting sands of internet marketing and 2013 is no exception to this; every challenge is a new experience to learn and develop. So I’ve decided to share some of my experiences from the last twelve months, a mixture of personal encounters, project highlights and lowlights, internet trends and some predictions for 2014! Continue reading…

November Top Blogs

leave a comment »

Written by Fuelled by Social Alchemy

01/12/2013 at 9:00 am

Big Data & Creativity

leave a comment »


There is a lot of talk about ‘Big Data’ at the moment, particularly in the world of digital marketing. It’s not only providing a better insight into the current commercial landscape, but also driving decision-making for future business choices. But should it decide everything?

Guest Post: Big Data & Creativity

Earlier this year, Chris Page was invited to Silicon Valley with other members of the Advertising Producers Association (APA) to find out more about innovation, technology and the future of the internet. Here’s what he discovered…

 

Written by Fuelled by Social Alchemy

27/11/2013 at 2:57 pm

Typography & Illustration as Effective Marketing Tools

with one comment


Visual engagement is a fundamental part of digital marketing, and often the trick is balancing a tactical strategy with creative content.

Guest Post: Typography & Illustration as Effective Marketing Tools

Friend and colleague, Charlotte Mary Rose recently wrote this article on the importance of illustration and typography within marketing communications. As a photographer, blogger and Head of Creative Communications for creative production company Jelly London, she has her finger on the pulse of art and design within the marketing and advertising industry. Here are her thoughts…

Written by Fuelled by Social Alchemy

26/11/2013 at 3:13 pm

Panda Watch

leave a comment »


A cutely codenamed Google Algorithm has been wrecking havoc on organic search traffic.

Google Panda Revelations

I suspected that a website had been marked as “low quality” and was being affected by Google Panda when I reviewed traffic over the last twelve months. The data showed a:

  • 16% decrease in organic search visits
  • 55% decrease in Google referral visits
  • Google traffic landing on only 33% of pages

More alarmingly, the accompanying graph clearly showed a gradual, weekly decline in visits.

After some investigating, here’s what I found…

Marketing Industry Agencies Have Marketing Problems Too

leave a comment »


Let’s be honest. Many agencies, from all disciplines of marketing, have a guilty secret: problems marketing themselves.

The Marketing Paradox

The Marketing Paradox

The wealth of knowledge and experience within an agency is channelled to improve growth of paying clients, and not used to improve the growth of the agency, despite how competitive the marketing industry is.

As a result, agencies themselves often have poor marketing. It can be seen across all sectors; from the creative, to advertising, digital and PR: out-dated website design and coding, quiet or irregular social media presence, ineffective optimisation for search engines, few visible case studies, and little or no agency advertising and PR.

The Reason… and the Real Reasons.

%d bloggers like this: