Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘Advertising and Marketing

Marketing ‘Inside Track’

with 2 comments

Written by Fuelled by Social Alchemy

04/03/2014 at 9:00 am

A Look Back At Marketing in 2013

leave a comment »


As business is winding-down for Christmas, I finally have the opportunity to look back on what has happened in the last twelve months. It’s been a busy year, to say the least, littered with interesting projects and inspiring new encounters!

A Look Back At Marketing in 2013

Change is an inevitable outcome of the shifting sands of internet marketing and 2013 is no exception to this; every challenge is a new experience to learn and develop. So I’ve decided to share some of my experiences from the last twelve months, a mixture of personal encounters, project highlights and lowlights, internet trends and some predictions for 2014! Continue reading…

Typography & Illustration as Effective Marketing Tools

with one comment


Visual engagement is a fundamental part of digital marketing, and often the trick is balancing a tactical strategy with creative content.

Guest Post: Typography & Illustration as Effective Marketing Tools

Friend and colleague, Charlotte Mary Rose recently wrote this article on the importance of illustration and typography within marketing communications. As a photographer, blogger and Head of Creative Communications for creative production company Jelly London, she has her finger on the pulse of art and design within the marketing and advertising industry. Here are her thoughts…

Written by Fuelled by Social Alchemy

26/11/2013 at 3:13 pm

Marketing Industry Agencies Have Marketing Problems Too

leave a comment »


Let’s be honest. Many agencies, from all disciplines of marketing, have a guilty secret: problems marketing themselves.

The Marketing Paradox

The Marketing Paradox

The wealth of knowledge and experience within an agency is channelled to improve growth of paying clients, and not used to improve the growth of the agency, despite how competitive the marketing industry is.

As a result, agencies themselves often have poor marketing. It can be seen across all sectors; from the creative, to advertising, digital and PR: out-dated website design and coding, quiet or irregular social media presence, ineffective optimisation for search engines, few visible case studies, and little or no agency advertising and PR.

The Reason… and the Real Reasons.

%d bloggers like this: