Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘alchemy

Big Data & Creativity

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There is a lot of talk about ‘Big Data’ at the moment, particularly in the world of digital marketing. It’s not only providing a better insight into the current commercial landscape, but also driving decision-making for future business choices. But should it decide everything?

Guest Post: Big Data & Creativity

Earlier this year, Chris Page was invited to Silicon Valley with other members of the Advertising Producers Association (APA) to find out more about innovation, technology and the future of the internet. Here’s what he discovered…

 

Written by Fuelled by Social Alchemy

27/11/2013 at 2:57 pm

Marketing Industry Agencies Have Marketing Problems Too

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Let’s be honest. Many agencies, from all disciplines of marketing, have a guilty secret: problems marketing themselves.

The Marketing Paradox

The Marketing Paradox

The wealth of knowledge and experience within an agency is channelled to improve growth of paying clients, and not used to improve the growth of the agency, despite how competitive the marketing industry is.

As a result, agencies themselves often have poor marketing. It can be seen across all sectors; from the creative, to advertising, digital and PR: out-dated website design and coding, quiet or irregular social media presence, ineffective optimisation for search engines, few visible case studies, and little or no agency advertising and PR.

The Reason… and the Real Reasons.

Creating Content: Start With What You Know

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Creating content, whether it is for a blog or social media platform, does not have to be difficult. Sometimes it is just recognising what you – a person or business – have to offer.  A wealth of knowledge exists simply from experiencing everyday life!

discover an untapped gold mine – your own valuable resource for content

Alchemy: the transmutation of a common element into a substance of greater value

The truth is that each of us underestimate the knowledge that we have; it is easy to believe that something is simply common knowledge or not useful to anyone else. However, if you begin to recognise the importance of the information you know, you will discover an untapped gold mine – your own valuable resource for content!

At Social Alchemy we recognise the importance of our clients’ knowledge and productivity, which is why our primary role is publishing and promoting their experiences and projects.

Find out more here!

Most Read Blogs From January

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Written by Fuelled by Social Alchemy

31/01/2013 at 9:00 am

5 Most Read Blogs From November

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Written by Fuelled by Social Alchemy

30/11/2012 at 9:00 am

5 Most Read Blogs From October

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Written by Fuelled by Social Alchemy

31/10/2012 at 9:00 am

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