Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘business

Business: Review. Update.

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Fuelled by Social Alchemy has been through a few changes and, as a consultant, it seems right to offer some insight into why.

The Stranger, The Big Lebowski (1998)

Sometimes you eat the bear, and sometimes, well, he eats you.
– The Stranger, The Big Lebowski (1998)

This is one of my favourite film quotes. I’ve not had much experience with bears, but the quote felt like a fitting metaphor to start this blog post. Continue reading…

Written by Fuelled by Social Alchemy

20/02/2014 at 9:26 am

Big Data & Creativity

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There is a lot of talk about ‘Big Data’ at the moment, particularly in the world of digital marketing. It’s not only providing a better insight into the current commercial landscape, but also driving decision-making for future business choices. But should it decide everything?

Guest Post: Big Data & Creativity

Earlier this year, Chris Page was invited to Silicon Valley with other members of the Advertising Producers Association (APA) to find out more about innovation, technology and the future of the internet. Here’s what he discovered…

 

Written by Fuelled by Social Alchemy

27/11/2013 at 2:57 pm

Typography & Illustration as Effective Marketing Tools

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Visual engagement is a fundamental part of digital marketing, and often the trick is balancing a tactical strategy with creative content.

Guest Post: Typography & Illustration as Effective Marketing Tools

Friend and colleague, Charlotte Mary Rose recently wrote this article on the importance of illustration and typography within marketing communications. As a photographer, blogger and Head of Creative Communications for creative production company Jelly London, she has her finger on the pulse of art and design within the marketing and advertising industry. Here are her thoughts…

Written by Fuelled by Social Alchemy

26/11/2013 at 3:13 pm

Marketing Industry Agencies Have Marketing Problems Too

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Let’s be honest. Many agencies, from all disciplines of marketing, have a guilty secret: problems marketing themselves.

The Marketing Paradox

The Marketing Paradox

The wealth of knowledge and experience within an agency is channelled to improve growth of paying clients, and not used to improve the growth of the agency, despite how competitive the marketing industry is.

As a result, agencies themselves often have poor marketing. It can be seen across all sectors; from the creative, to advertising, digital and PR: out-dated website design and coding, quiet or irregular social media presence, ineffective optimisation for search engines, few visible case studies, and little or no agency advertising and PR.

The Reason… and the Real Reasons.

3 Reasons to Update your Newsletter Data

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Data. Whether you’re a freelancer with a little black book of contacts, part of a sales team with an endless collection of business cards, or in a large organisation with a shared CRM system, nearly every business has names and contact details of customers and suppliers – both existing and potential!

Reasons to Update your Newsletter Data

If you’re considering marketing to your database of contacts, it’s important to check your data is up-to-date – especially if you plan on sending them an email newsletter.

Here are the top three reasons to update your contact list for newsletter marketing.

5 Ways To Make Time For Social Media

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What to do when “there is not enough hours in the day” for social media.

Small businesses, regardless of industry and background, tend to share a common enemy. Time. There simply is not enough of it!

5 Ways To Make Time For Social Media

Small businesses have to prioritise their work to get things done in time and often marketing, particularly social media, gets pushed to the bottom of the list. It is not an irrational decision to put the needs of paid clients first and the needs of your own business second. However, abandoning your social media until your next quiet spell will prevent you from nurturing relationships with existing customers and communicating your products or services to new ones.

Fortunately, there are ways to make time for social media without compromising your current business! Here are just five of them to get you started.

 

Creating Content: Start With What You Know

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Creating content, whether it is for a blog or social media platform, does not have to be difficult. Sometimes it is just recognising what you – a person or business – have to offer.  A wealth of knowledge exists simply from experiencing everyday life!

discover an untapped gold mine – your own valuable resource for content

Alchemy: the transmutation of a common element into a substance of greater value

The truth is that each of us underestimate the knowledge that we have; it is easy to believe that something is simply common knowledge or not useful to anyone else. However, if you begin to recognise the importance of the information you know, you will discover an untapped gold mine – your own valuable resource for content!

At Social Alchemy we recognise the importance of our clients’ knowledge and productivity, which is why our primary role is publishing and promoting their experiences and projects.

Find out more here!

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