Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘community

5 Ways To Make Time For Social Media

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What to do when “there is not enough hours in the day” for social media.

Small businesses, regardless of industry and background, tend to share a common enemy. Time. There simply is not enough of it!

5 Ways To Make Time For Social Media

Small businesses have to prioritise their work to get things done in time and often marketing, particularly social media, gets pushed to the bottom of the list. It is not an irrational decision to put the needs of paid clients first and the needs of your own business second. However, abandoning your social media until your next quiet spell will prevent you from nurturing relationships with existing customers and communicating your products or services to new ones.

Fortunately, there are ways to make time for social media without compromising your current business! Here are just five of them to get you started.


Michaela’s Top Tips for Event Planning

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I really enjoy organising events; it is a contrast from the digital world I live in everyday, and offers a new dimension to community and content management.

Michaela’s Top Tips for Event Planning

Most recently I planned a sten party to celebrate my friends’ up-coming nuptials; the guests had fun and it was relatively stress-free to organise, and I feel this was thanks to some rules I’ve learnt over the years in marketing. Whatever type of event you are planning, these 8 top tips will come in handy!

Who Are Your Target Audience?

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Identifying a target audience is one of the fundamental aspects of running a business, however I was more than surprised to discover that many companies are not quite sure who theirs is.

Unmasking the people behind your market

In this article, I will try to offer a simple introduction to help demystify what a target audience is and offer a few tips for identifying yours. Continue reading…


Written by Fuelled by Social Alchemy

12/02/2013 at 9:36 am

New Client! Drop Your Hat – Offers at the ‘drop of a hat’

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We’re excited to announce that we are working with Sunderland-based, Drop Your Hat and the launch of their last-minute offers website and mobile apps.

Drop Your Hat

Fuelled by Social Alchemy were approached to help raise the social profile, as well as build and manage the Drop Your Hat online community, with the aim to boost brand awareness and registrations amongst Sunderland residents, who the deals will be specifically tailored for.

Drop Your Hat Facebook page

So far we have set up the Drop Your Hat Twitter profile and Facebook page, as well as a G+ page and blog. We have also set up a number of Facebook targeted ads, plus we’re managing a series of competitions; the first of these started last week with the Drop Your Hat Mother’s Day Give Away!!

We’re looking forward to continuing our work with Drop Your Hat.

Social Alchemy Explains… Crowd Sourcing

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Each week I’ll be explaining a term or an area of social media.  If there’s anything you’d like me to feature, feel free to drop me an e-mail to michaela@fuelledbysocialalchemy.com.

Crowd Sourcing: “the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call” (taken from Wikipedia)

It does what it says on the tin?

Indeed.  Originally coined in 2006 by Jeff Howe, the social phenomenom has since grown with the rise in online social media/networking platforms.  More and more companies and brands are looking for intelligent, new solutions to problems which they are facing – and of course, achieving a high level of consumer interaction also builds customer loyalty!

So, what are the benefits?

If a well-executed crowd sourcing campaign is launched, there can be brilliant benefits: You can tap into talent which you may not have normally had access to; receive many entries which may answer the same brief and provide a platform for creative debate; save project time, which saves money; and money can also saved through rewarding rather than paying a salary or hourly rate!

Some creative examples of Crowd Sourcing can be viewed here.

In the next few weeks I’ll be offering tips ‘n’ tricks on how to use Crowd Sourcing effectively – so, keep an eye out!

Written by Fuelled by Social Alchemy

24/06/2010 at 9:00 am

Social Alchemy Explains… YouTube

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Each week I’ll be explaining a term or an area of social media.  If there’s anything you’d like me to feature, feel free to drop me an e-mail to michaela@fuelledbysocialalchemy.com.

YouTube: “The world’s most popular online video community” (taken from youtube.com)

Tell us something we don’t already know…

OK, apologies.  If you’re reading this, you’re probably already familiar with YouTube – either because you’ve watched a clip or a TV programme, or even read about it in the papers.  I’m going to try and offer you some information you may or may not already know!

Social Media Platform vs Search Engine

YouTube was set up to be a community of video sharers so, that makes it a Social Media platform. Yes?  Well… and No.  Did you know that YouTube was owned by our friend, Google?  In December ’09, YouTube searches made up around 28% of all searches made through Google – a whopping 3.9 billion!  That almost equals that of Yahoo web search and Bing COMBINED!  That’s powerful stuff! (moreaboutadvertising.com)

So, we should all join YouTube?

Well, not exactly.  One in four videos watched on YouTube are for the Vevo music channel (Lady Gaga is a prime example!); then there’s all those really popular but stupid videos like Charlie Bit My Finger or Sneezing Panda, film previews, film clips, tv clips, tv programmes, more music videos, mobile videos… and then you have your video – amongst the billions! Sadly, there’s more to a successful video than just being on YouTube!

In the next few weeks I’ll be offering tips ‘n’ tricks on how to use YouTube effectively – so, keep an eye out!

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