Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘content

February Top Blogs

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Written by Fuelled by Social Alchemy

01/03/2014 at 9:00 am

January Top Blogs

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Written by Fuelled by Social Alchemy

01/02/2014 at 9:00 am

September’s Most Popular Posts

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Top of the blogs: the most viewed posts from September!

three blind mice

HARIBO ADVERT 2012 – SHE’S TANGFASTIC
HARIBO ADVERT 2012 – SHE’S TANGFASTIC

Three Blind Mice worked with London-based advertising agency, Quiet Storm on their latest TV & cinema campaign for confectionary company, Haribo! link

Kit-Kat: Crane Animatic
Kit-Kat: Crane Animatic

The latest fantastic ‘Have a Break’ ad to hit our screens had its pre-production treatment created by non-other than our house team of illustrators and editors. link

jelly

kiss – a love story
kiss - a love story

Racecar’s first independent short film, they explore the consequence of something as innocent as a kiss. “Kiss” is a love story between the Earth and the moon; every solar eclipse is the moons attempt to reach the sun… link

London Fashion Week
London Fashion Week

With the launch of the London Fashion Week, we thought it was a perfect time to display some of the fantastic fashion illustrations that our artists have. link

wings

A COVER STORY
A COVER STORY

This was the last cover illustration the late Peter Campbell painted as resident designer for the London Review of Books. Peter was also the magazine’s most prolific contributor, and not just as art critic. His quirky erudition showed too in his choice of subject, writing about such things as escalators, weeds, bicycles, bridges and hearts. link

agency art animation

And We’re Off! London Olympic Games 2012!
And We’re Off! London Olympic Games 2012!

Today the 2012 Summer Olympic Games officially begin with the much-anticipated opening ceremony! Many of the games will be held at the new, 200 hectare Olympic Park (above), built at Stratford in the east of London. link

fuelled by social alchemy

Leicester’s Ice Cream You Scream
Leicester’s Ice Cream You Scream

Earlier this year we worked with previz agency, Three Blind Mice to produce a fun flash game as part of their summer marketing. link

 

Most popular posts this month!

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Top of the blogs: the most viewed posts from August!

three blind mice

LEICESTER’S ICE CREAM YOU SCREAM
LEICESTER’S ICE CREAM YOU SCREAM

Three Blind Mice have left the advertising industry for the summer to run a tastier business on the beach – an ice cream van! Help us serve ice creams for your chance to win this summer hamper! link

NEW Hovis advert with Victoria Pendleton
NEW Hovis advert with Victoria Pendleton

We recently produced a photomatic for MCBD’s latest series of Hovis ads featuring Victoria Pendleton. Our artist Richard drew the frames and our in-house editor, Ajay, put the finished piece together. link

jelly

jelly drives dsa theory test to a modern landscape
jelly drives dsa theory test to a modern landscape

The hazard perception test is the interactive section of the Driving Standards Agency’s (DSA) driving theory test and assesses new drivers on their ability to react to scenarios and obstacles they could meet whilst on the road. Using a formulated, unique approach, Jelly will be innovating 130 hyper-real computer-generated imagery (CGI) clips to replace the current live action footage. link

Inspiring Fashion Illustration
Inspiring Fashion Illustration

Are you preparing for next season’s fashion and beauty campaigns? Consider our range of illustration styles to enhance your message! Whether you want to meet the feel of luxury or entice the trendy, our artists can visually produce the style that works best for your brand. link

wings

A COVER STORY
A COVER STORY

This was the last cover illustration the late Peter Campbell painted as resident designer for the London Review of Books. Peter was also the magazine’s most prolific contributor, and not just as art critic. His quirky erudition showed too in his choice of subject, writing about such things as escalators, weeds, bicycles, bridges and hearts. link

agency art animation

And We’re Off! London Olympic Games 2012!
And We’re Off! London Olympic Games 2012!

Today the 2012 Summer Olympic Games officially begin with the much-anticipated opening ceremony! Many of the games will be held at the new, 200 hectare Olympic Park (above), built at Stratford in the east of London. link

fuelled by social alchemy

Work update: Newsletter templates
Work update: Newsletter templates

Earlier this year, we teamed up with design agency, What Creative, to produce a new set of templates for Jelly London and Three Blind Mice. link

 

How do content managers spend their time?

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Next in my series of FAQs; how do content managers spend their time?

Only recently have I been able to answer this with some solid figures; this is (generally) how the last two months of content management have been allocated (across all clients):

social alchemy average month

Taadaa! OK, pie charts are a little 90s but it shows, clearly and colourfully, how an average month is spent managing different areas of online content. Not surprisingly, blogging has the most time allocation with 40+ posts written and scheduled each month!

So, what does this all mean? As a social media content manager, my role is to actively post new content onto different social platforms on behalf of my clients. As you can see from the break down, articles (blogging) and conversation (Twitter/Facebook) are the key roles performed.

If you were to break down the roles further, the majority of my month is spent copy writing (using SEO keywords), editing images in Photoshop, followed by HTML & CSS coding; not forgetting to mention researching content and collecting data.

(In case you were wondering about the ‘other’ segment, that covers other sharing, such as on StumbleUpon, G+, Flickr and Pinterest, to name a few…)

If you would like to find out more about content management, please get in touch! Either drop me an email to michaela@fbsa.co or call +44 (0)113 226 6274

Social Alchemy’s Top 7 Blogs This Month

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Top of the blogs: the most viewed posts from February!

three blind mice

SNICKERS: YOU’RE NOT YOU WHEN YOU’RE HUNGRY

SNICKERS: YOU’RE NOT YOU WHEN YOU’RE HUNGRY

Threeblindmice were lucky to work with Producer, Carol Powell and her assistant, Miles Angell at AMV BBDO on this delicious 2D animatic for the latest Snickers TV campaign!

link

three blind mice

HARIBO Advert 2012 – Just too good

HARIBO Advert 2012 – Just too good

Quiet Storm creative team, Trevor Robinson and Neal Colyer got in touch with pre-viz rep, Rob Taylor to produce a set of flat-colour storyboards for their latest TV & cinema campaign for Haribo!

link

jelly

Official Launch Party!!

Official Launch Party!!

Back in December we announced some exciting news: five of our talented artists would be part of the jelly Granimator™ Collection. To celebrate the occasion, we are hosting an exclusive party with our friends at Studio 66!

link

jelly

25 fantastic hand-drawn creations!

25 fantastic hand-drawn creations!

You may be surprised to know that two thirds of our artists are talented hand drawn illustrators, in one style or another, including our most renown artists such as Alison Carmichael, Sandra Suy and Damien Weighill.

link

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How do I get people to LIKE my Facebook page?

How do I get people to LIKE my Facebook page?

Second in my series of FAQs and one that has popped into conversation a lot lately; how do I get people to like my Facebook page? In my experience, SMEs tend to overlook some of the basics of running a Facebook page; purpose, content and find-ability…

link

drop your hat

PROMOTIONAL STAFF NEEDED!

PROMOTIONAL STAFF NEEDED!

We’re looking for some fun and friendly promotional staff will help to raise the profile of Drop Your Hat around the Sunderland area! If you think you have what it takes, please get in touch with our Marketing Manager, Lyndsey.

link

agency art animation

Kevin’s 5 Favourite Comps of 2011

Kevin’s 5 Favourite Comps of 2011

Kevin – our PM in LA – has picked his favourite 5 frames and visuals from the past 12 months to feature in our Best of 2011 newsletter.

link

How do I get people to LIKE my Facebook page?

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Copyright ©2012 iStockphoto®

Second in my series of FAQs and one that has popped into conversation a lot lately; how do I get people to like my Facebook page?

If you’re expecting a simple answer, I’m afraid to tell you that a one-size-fits-all solution doesn’t exist. Sorry! However, there are many ways you can use and manage your page more effectively to increase its popularity.

In my experience, SMEs tend to overlook some of the basics of running a Facebook page; purpose, content and find-ability:

Purpose starts with having a plan. It doesn’t have to be a detailed plan, however, you should at least identify who you are trying to communicate with and what you want to achieve with your page.

For example; “my page is for my customers to find out about my latest product updates; and feedback with any issues.”

By knowing about your ‘target audience’ – their age range, location and interests – you can tailor your content to suit their needs. Your content is from everything you post – your messages, pictures, links – to the apps you integrate and can decide, not only whether people LIKE but also interact and engage with your page.

That is assuming, of course, that your audience can find your page to LIKE it in the first place. Find-ability, as I like to call it, is determining how (not so) easy your page is to find. It can be as simple as having a Facebook button on your website or link in your email footer to let your audience know you have a page. There’s also the option of Facebook Adverts which can target your audience already on the platform.

From my experience, the success of a Facebook page is determined by the time and effort that you invest. Maintain a dedicated approach and you will nurture engaged followers over time.

Written by Fuelled by Social Alchemy

17/02/2012 at 4:44 pm

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