Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘conversation

How do content managers spend their time?

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Next in my series of FAQs; how do content managers spend their time?

Only recently have I been able to answer this with some solid figures; this is (generally) how the last two months of content management have been allocated (across all clients):

social alchemy average month

Taadaa! OK, pie charts are a little 90s but it shows, clearly and colourfully, how an average month is spent managing different areas of online content. Not surprisingly, blogging has the most time allocation with 40+ posts written and scheduled each month!

So, what does this all mean? As a social media content manager, my role is to actively post new content onto different social platforms on behalf of my clients. As you can see from the break down, articles (blogging) and conversation (Twitter/Facebook) are the key roles performed.

If you were to break down the roles further, the majority of my month is spent copy writing (using SEO keywords), editing images in Photoshop, followed by HTML & CSS coding; not forgetting to mention researching content and collecting data.

(In case you were wondering about the ‘other’ segment, that covers other sharing, such as on StumbleUpon, G+, Flickr and Pinterest, to name a few…)

If you would like to find out more about content management, please get in touch! Either drop me an email to michaela@fbsa.co or call +44 (0)113 226 6274

Tips for a Healthy Workplace

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Yesterday morning, we were talking fitness and caffeine with our friends at ikeepfit.com.

Being bound to a desk job does have its downsides, and lack of exercise and too much coffee can be some of them! The ikeepfit team offered us a selection of fantastic tips to keep healthy in the work place, check them out:

Written by Fuelled by Social Alchemy

10/05/2011 at 6:00 pm

The Alchemist’s Way to Better Blogging

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This is where I offer you tips ‘n’ tricks on the elements of social media!

Element: Blogs (what is a blog?)

A few weeks ago I suggested that before you set-up your blog, you should have a purpose and a goal.  Now, what about content?

The more organised you are in advanced regarding content, the more efficent your blog will be – particularly as you’ll be spending more time having conversations regarding the content, rather than constantly playing catch-up with writing content.

A brilliant way to be organised when it comes to blogs is by having a schedule.  A day-to-day blog plan!

Where to begin?

Firstly, with your purpose and goal in mind, brainstorm a few ideas that would be good, regular features on your blog.  For example, on this blog I have “The Alchemist’s Way” – where I give tips on areas of social media marketing; “Social Alchemy Explains” – where I talk about applications or terms used; and “Fuelled by Social Alchemy” – a showcase of my latest projects.

Secondly, decide how many of those ideas do you want to use each week.  Factors you need to keep in mind:  a) how much information is available b) how much time is available to dedicate to posting these? c) are they relevant to the message you’re trying to send?

Thirdly, allocate a day and/or a time for each item and draw up onto a timetable or spreadsheet.

When you do this, try and keep ahead by a few weeks.  Time flies by online – the next thing you know, you’ll be on your next schedule!

Written by Fuelled by Social Alchemy

15/06/2010 at 12:58 pm

The Alchemist’s Way to Keeping Up-To-Date

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This is where I offer you tips ‘n’ tricks on the elements of social media!

Element: Research

Social media is all about generating conversation; it doesn’t matter if that conversation takes place at a networking event, or online – even over the phone to a potential client or customer?  With the amount of conversation that you take part in, it’s important to always have things to discuss or be kept up-to-date with the latest in that field!

A tool I use is Google Alerts.  A free tool which uses Google’s search engine to send updates to you via e-mail.

Now, a few weeks ago I told you about the Google Search-Based Keyword Tool.  Once you’ve found your keywords, why not use them in Google Alerts?  The results you receive can be used now, or bookmarked for future reference!

I would remind you, however, that Google searches the entire WORLD-Wide-Web for your updates.  If a term such as “design” is too broad, make it more specific to your field – such as “design UK” or “digital design”.

The Alchemist’s Way to Better Tweeting

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This is where I offer you tips ‘n’ tricks on the elements of social media!

Element: Twitter (what is twitter?)

So, before I moved to Yorkshire, a couple of my fellow work colleagues wanted a crash-course in Twitter.  To them, like many other new users, they found the platform a little confusing and unsure how it could be made relevant to them.

I explained to them that the idea behind Twitter is to have short, positive conversations with other users; and the freedom of this platform is you can follow and talk to, well, whoever you like!

A really good starting point is to find people you know – like your friends and work colleagues.
Then expand your field a little – what companies do they or your prospective clients work for?  Why not follow them too?!
Who inspires you?  Do you read any magazines, listen to any particular types of music or love certain kinds of art ?  These days many publications and news stations tweet their latest updates!

Before you know it, you’re following a good handful of like-minded tweeters who you can converse with or share content with your own followers.

Written by Fuelled by Social Alchemy

01/06/2010 at 12:40 pm

Social Alchemy Explains… Facebook

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Each week I’ll be explaining a term or an area of social media.  If there’s anything you’d like me to feature, feel free to drop me an e-mail to michaela@fuelledbysocialalchemy.com.

Facebook: “Helps you connect and share with the people in your life” (taken from facebook.com)

What’s the catch?
Generally speaking, there isn’t one.  Since founding in 2004, Facebook has been one of the biggest internet successes – apparently, “the most used social network by worldwide monthly active users” in 2009 (source).  It is an open platform for conversation, hosting pictures and videos, creating groups and events, playing games and even selling!

In the last year or so, there’s been a lot of controversy regarding their privacy regulations and the direction they’re taking the platform; however, any company who’s mission statement includes promoting “openness and transparency by giving individuals greater power to share and connect” surely offers no boundaries?

In my opinion, Facebook is a fantastic networking tool and should be utilised in all business promotion campaigns!

In the next few weeks I’ll be offering tips ‘n’ tricks on how to use facebook effectively – so, keep an eye out!

Social Alchemy Explains… Blogs

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Each week I’ll be explaining a term or an area of social media. If there’s anything you’d like me to feature, feel free to drop me an e-mail to michaela@fuelledbysocialalchemy.com.

Blog: “a type of website, usually maintained by an individual with regular entries”(taken from Wikipedia)

Ok… tell me more!
Where to start?  Blogs are not a new online phenomenom.  They started in the ’90s and have progressed with the internet boom of the ’00s.  What started as forums and virtual message boards; turned into online diary journals and of course, blogs.  The idea of a blog is writing/editing frequent content online for others to read.  Nice and simple.

What’s the advantage of a blog?
In most instances, particularly if you use a hosted provider (in other words, you don’t need your own domain), they’re free!  They designed for anyone without any technical knowledge, so are easy-to-use.  They’re a brilliant platform for both personal thoughts and business promotion alike and often have increased SEO.  Additionally, they’re an ideal way to start conversations with your readers, as all blogs have built-in comment facilities.

In the next few weeks I’ll be offering tips ‘n’ tricks on how to run a blog – so, keep an eye out!

Written by Fuelled by Social Alchemy

20/05/2010 at 9:00 am

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