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Posts Tagged ‘editorial

Social Alchemy’s Most Viewed Blogs [June]

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Top of the blogs: the most viewed posts from June!

three blind mice

24 HOURS IN A&E

24 HOURS IN A&E

4 Creative got in touch needing press ad visuals to aid their print and outdoor advertising campaign; artist Bill drew these two line illustrations, showing of various types of A&E patients waiting for a consultation.

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three blind mice

Vodafone Freebees – Character Development

Vodafone Freebees – Character Development

Our in-house team were approached by BBH to draw and develop bee characters for their latest campaign for Vodafone.

Here are a selection of the black & white frames drawn by our artist, Aaron!

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jelly

who cannes? who cannt?

who cannes? who cannt?

To celebrate the launch of our brand new website, we’re giving away an extremely limited edition ‘C*NT’ print by award-winning hand-lettering artist, Alison Carmichael.

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jelly

Fashion Illustration – back ‘in vogue’

Fashion Illustration – back ‘in vogue’

Following an article recently published in Grazia Magazine about Fashion Illustration making its way back into the limelight after years of Fashion Photography filling the covers of magazines, we decided to showcase a sample of our most recent fashion illustrations.

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wings

STUNNING STATIONERY

STUNNING STATIONERY

Office stationery is representative of the presenter and their company, speaking volumes of whom they are and what they’re about. This was definitely the main consideration when advertising agency WCRS came to us with a stationery conundrum for their new brand identity.

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agency art animation

Kitty’s massage

Kitty’s massage

Here is a video that will make you wish cats could give massages. This humoristic and refreshing spot shows that the fun of an advert doesn’t depend on the playfulness of the product as this one is selling… Kitty litter!

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Work update: Newsletter templates

Work update: Newsletter templates

Earlier this year, we teamed up with design agency, What Creative, to produce a new set of templates for Jelly London and Three Blind Mice.

The brief was to produce templates which were visually stimulating and lead the recipient to click on featured links and articles.

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Social Alchemy’s Top 7 Blogs [April]

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Top of the blogs: the most viewed posts from April!

three blind mice

Sneak Preview

Sneak Preview

Here is a sneak peek of what Threeblindmice have been up to the past few days…

Stay tuned for more!

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three blind mice

Kit-Kat: Crane Animatic

Kit-Kat: Crane Animatic

The latest fantastic ‘Have a Break’ ad to hit our screens had it’s pre-production treatment created by non-other than our house team of illustrators and editors. House artists, Paul and Aaron drew and coloured the frames, which were then edited together with sound by suite resident, Sam.

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jelly

4funkies : gregori saavedra

4funkies : gregori saavedra

Spanish illustrator, Gregori Saavedra, has produced this fantastic collage and animation for online services company, 4Funkies.

Initially, Gregori was briefed to produce a large format illustration to go with a song, written for 4Funkies.

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jelly

Sandra Suy Love

Sandra Suy Love

This year our fashion illustrator, Sandra Suy has been a busy lady! Elle Magazine, both near and far, have been featuring Sandra’s fantastic work!

These fantastic hand drawn illustrations are for Spanish Elle Magazine’s monthly horoscope section…

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14 Inspiring Examples of Street Art

14 Inspiring Examples of Street Art

This week we’ve chosen a few of our favourite Pinterest finds featuring street art – everything from outdoor installations to graffiti!

Click on each image to get access to their original site, and see more of our awesome design pins – enjoy!

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drop your hat

HELP WANTED!

HELP WANTED!

We’re looking for some bubbly characters to join our lovely (even if we do say so ourselves) and ever growing team!

Your mission, should you choose to accept it, is to spread the word about how fantastic Drop Your Hat is and to get the people of Sunderland to download our FREE phone app through various activities!

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agency art animation

Sunken bridge

Sunken bridge

A series of moats and fortresses were built over the West Brabant Water Line region of the Netherlands during the 17th century to give protection from invasion by France and Spain. Fort de Roovere was surrounded with a shallow moat that was too deep to march across, and too shallow for boats. In turn the earthen fort had remained protected – until now!

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Social Alchemy’s Top 7 Blogs [March]

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Top of the blogs: the most viewed posts from March!

three blind mice

MAKE BRADFORD BRITISH

MAKE BRADFORD BRITISH

4Creative got in touch with Rob with a brief for an ad layout, to be used as a guideline for their press ad promoting the series.

As you can see, there’s quite a likeness between our visual and the finished ad.

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three blind mice

HARIBO Advert 2012 – Just too good

HARIBO Advert 2012 – Just too good

Quiet Storm creative team, Trevor Robinson and Neal Colyer got in touch with pre-viz rep, Rob Taylor to produce a set of flat-colour storyboards for their latest TV & cinema campaign for Haribo!

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jelly

amazing digital painting by tony wilson

amazing digital painting by tony wilson

This is a personal piece by Tony Wilson entitled “Gabi”.

It has been digitally painted and yet, displays beautiful light and texture that you would usually expect from a canvas – or even a photograph!

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jelly

On The Edge with Sandra Suy

On The Edge with Sandra Suy

The Hub Magazine got in touch with us before Christmas to commission fashion illustrator, Sandra Suy.

She drew two beautiful, colourful line illustrations for the article called ‘On The Edge’ written by Janneke de Jong.

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10 Brilliant Typographic Finds!

10 Brilliant Typographic Finds!

This week we’ve selected a few of our favourite Pinterest finds, featuring different styles of lettering, to tickle your creative taste buds!

Click on each image to get access to their original site, and see more of our awesome design pins – enjoy!

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drop your hat

LATE AVAILABILITY OFFERS FOR ASIANA FUSION RESTAURANT

LATE AVAILABILITY OFFERS FOR ASIANA FUSION RESTAURANT

The Asiana Fusion Restaurant, situated on the ground floor of the prestigious Echo 24 apartments, boasts an amazing panoramic view of the river Wear.

They serve the best choice of Pan Asian cuisine, fusing many regional cultures and influences.

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agency art animation

Go Gurt – Toys

Go Gurt – Toys

Check out this 15sec, 2D Illustrative animatic for Go Gurt.

The little boy is enjoying his yoghurt so much his toys are getting jealous of the attention its receiving!

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Social Alchemy’s Top 6 Blogs This Month

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Top of the blogs: the most viewed posts from January!

three blind mice

Welcome George Coffey

Welcome George Coffey

We’re very pleased to welcome George to the TBM team. He joined us recently as our junior editor to work in the motion department.

We asked him to fill out this little questionnaire so you guys could get to know him a bit better…

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three blind mice

Test animatic

Test animatic

Here is another great Threeblindmice test animatic.

This test offers a more realistic 2d illustration style of motion while also offering up some stop motion animation.

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jelly

On The Edge with Sandra Suy

On The Edge with Sandra Suy

The Hub Magazine got in touch with jelly before Christmas to commission fashion illustrator, Sandra Suy.

She drew two beautiful, colourful line illustrations for the article called ‘On The Edge’ written by Janneke de Jong.

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jelly

ITV Player receives a lick of paint!

ITV Player receives a lick of paint!

House director, Karen Cheung lends her humorous character animation to advertise ITV Player!

BBH Producer, Austin Vernon was looking for a character animator to create a caricature of an actor used in the current live action TV campaign for ITV Player.

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Would SOPA have a negative affect in the UK?

Would SOPA have a negative affect in the UK?

Yesterday’s internet ‘blackout’ increased the awareness of the Stop Online Piracy Act which is currently working its way through US Congress. The legislation lost significant support and faces a veto at the hands of President Obama; however, if it did become enforced, what kind of effect would this legislation have outside of the US?

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agency art animation

Internship

Internship

An exciting internship opportunity at a fast-growing London division of a world-leading storyboard and animatic agency. You will be working within a shared, busy studio environment in central London.

You will be responsible for a wide range of admin, marketing, sales and production/communication tasks.

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23rd September – Kineticmesh 3D, Listerine & Udderbelly

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Top of the blogs: the most viewed posts from the last 7 days!

Design of the week: Utenadtec

Design of the week: Uten

We picked Uten for ‘design of the week’ because their packaging encourages the buyer to re-use; when the jar is empty simply take of the tags (the string makes sure you’ll have no sticky glue marks!) and use the empty containers to store your own delicious foods!

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Kineticmesh – 3D for Stills & Animationjelly

Kineticmesh – 3D for Stills & Animation

We have now added Kineticmesh to our illustration roster for their high-end, photoreal 3D design!

Kineticmesh always deliver breath-taking, photorealistic, 3D animation.

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steven bonner: latest editorial

Steven Bonner: Latest Editorial

jelly lettering artist, Steven Bonner, has been busy with typographical creations UK magazines, Computer Arts & Advanced Photoshop.

‘Designers Every Day’ was produced for Computer Arts’ advertising campaign to promote the magazine’s redesign. The ‘Art of Type’ was a feature opener for Advanced Photoshop magazine.

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EVENT VISUALISINGthree blind mice

EVENT VISUALISING

PR, social media and experiential marketing agency Cake wanted a special VIP bar and had a few ideas of what furnishings should be included, but they needed to present what it would look like to their client to gain the seal of approval.

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Listerine – Protection for the Day

Listerine – Protection for the Day

It’s fantastic to see another TV commercial has made it through the research stages with our animatic!

This is the photomatic/live action animatic was produced for JWT and Listerine. The actors were casted and filmed on green screen before being dropped onto photomatic backgrounds.

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Top of the blogs: the most viewed posts from the last 7 days!social alchemy

Top of the blogs: the most viewed posts from the last 7 days!

Top of the blogs: the most viewed posts from the last 7 days! Featuring: Zara Perfume, Gold’n Plump & Linda Clark.

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9th September – Lexus, The Saturdays & Adam Haynes

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Top of the blogs: the most viewed posts from the last 7 days!

Old Faithful Shopadtec

Old Faithful Shop

This week these lovely letterpress labels caught our eye and we decided to feature them for ‘we love print’.

This vintage yet timeless packaging from Old Faithful Shop uses “authentic” feeling type while maintaining a handmade but refined look.

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Fashion Illustration – back in voguejelly

Fashion Illustration – back ‘in vogue’

Following an article recently published in Grazia Magazine about Fashion Illustration making its way back into the limelight after years of Fashion Photography filling the covers of magazines, we decided to showcase a sample of our most recent fashion illustrations.

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adam haynes collaborates

Adam Haynes Collaborates

US illustrator, Adam Haynes, was delighted when his fantastic artwork featured on the cover of Mountain Bike Magazine, Freehub! Adam had collaborated with photographer, Derik Olsen to come up with the cover design, which was based on his photograph. That’s not the only collaboration that Adam has been taking part in…

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LEXUS: QUIET REVOLUTIONthree blind mice

LEXUS: QUIET REVOLUTION

Stephanie Hardwick & Jack Shute from London ad-agency, CHI & Partners asked us to produce some frames for their new Lexus campaign. Additionally, Three Blind Mice were asked to draw a series of visuals for their accompanying print campaign.

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Saturdays Impulse Posters

Saturdays Impulse Posters

I was on the tube this morning when I saw some Impulse posters that I thought I recognised! By the time I’d arrived in the office, I remembered that TBM did some colour visuals for 4 Creative, to advertise the new Impulse range with the girl band, The Saturdays.

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Why use images in your articles & blog posts?

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An image is, indeed, worth a thousand words. While the content is the most important part of a blog post, taking the time to select an engaging and interesting image can enhance your posts, add a little extra on-page SEO and turn good posts into great ones!

a true festival beauty
A good example of using photography to enhance a piece of editorial work, taken from blog.ikeepfit.com

So why use images in your articles and blog posts?
The most obvious reason is to catch the reader’s attention! An image says in a few seconds more than words ever could. It can encourage a mood or highlight a tone of voice. What’s important, is that the right image will encourage the potential reader to stick around and read your post.

Images also break up long blocks of text, and can make your article easier to read.

Images can be used as headings to direct the eye to the main points within your article, plus they are handy for illustrating a point. If you’re trying to explain something confusing or you have something that needs clarifying, the correct image will make it easier for your reader to understand.

Does your blog or website have quite a simple design? A nice colourful image accompanying your text will also help to create a more visually memorable experience for the reader.

Any images you use will be indexed by Google and come up in searches. This is why it’s important to name your files correctly and to use descriptive but relevant words to tag your image.

In our next post we’ll be talking about image sourcing – so keep your eyes peeled!

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