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[Newsletter] Hand Drawn Style Showcase

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Earlier this week we launched 2 variations of a newsletter, showcasing hand drawn illustration styles for our London-based clients, jelly.

We worked with Head of Illustration, Hulya to select 25 inspiring hand drawn styles. These were then cropped and arranged for a blog post, plus three montage versions were created; one for the blog and two variations for the newsletters. We then produced a few short paragraphs of copy and hyperlinked each piece of artwork to their relevant website or blog posts, before tagging with keywords and scheduling for publishing.

Two newsletter variations were developed in Dreamweaver by adapting our previous html templates with the new content. These were then imported into email marketing service, Mailchimp and tested for potential spam issues before scheduling for send to jelly’s client list. Here are the finished newsletters:

Advertising version [link]: Hand Drawn Style Showcase

[Advertising] Hand Drawn Style Showcase

Editorial version [link]: Hand Drawn Style Showcase

[] Hand Drawn Style Showcase

In the next few weeks we will be developing new html templates; looking forward to a fresh new look!

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