Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘Facebook page

The Alchemist’s Way: Using Apps for Facebook Competitions

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Competitions are a brilliant way of engaging with your audience and help boost follower numbers!

If you’re thinking of running a Facebook competition, there are many ways to go about setting up and running; we recently used an app for a series of competitions, this is what we found…

Our brief was to not only to increase engagement, but to also use the competitions as a way to capture data. As Facebook is designed with certain privacy controls, we needed to think outside of the Facebook box to create a competition. We turned to an integrated app, choosing North Social‘s Sweepstakes app for the job!

Shop Around: If you’re looking for an app to use on Facebook, spend a bit of time researching, reading user reviews, and comparing pricing. We looked at a few different app providers before choosing North Social; we liked the simplicity and flexibility of their service, as well as no long-term contract.

Using this app as a tool for competition came with several advantages:

In particular, the app had 3 stages of user engagement:

1. Like
This stage encouraged the user to ‘Like’ the Facebook Page before entering the competition. This is crucial for maintaining engagement and producing an open channel of conversation on Facebook, even after the user has entered the competition.

2. Competition + T&Cs
The competition page contained a detailed description of the prize, how to enter and a link to terms & conditions, as well as a built-in, customisable data capture form, securely hosted by North Social.

Think carefully about your T&Cs. Include any restrictions on entrants or prize conditions, data protection and permissions – especially if collecting personal information!

3. Share
The last stage encouraged the user to share the competition on their Facebook page. The app had its own ‘share’ button, with customisable thumbnail and copy for driving new entrants.

Each stage was easy to navigate and user-friendly. Plus, it looked professional and helped develop trust with the entrant, particularly with disclosing personal information.

There were, however, a few disadvantages of using an app for a competition.

If you’re considering a competition on Facebook, it’s important to keep these restrictions in mind:

Design
Each stage of the competition required its own artwork; this may not be a restriction if you have creative flair or access to a designer, and/or the budget and time to set up.

Mobile
The strongest disadvantage was the lack of access and integration with the mobile version of Facebook pages. Anyone accessing the competition on mobile, whether that was from their Facebook feed or a link on Twitter, was unable to enter.

Despite the disadvantages, if collecting data is important for your competition, we strongly recommend using an app. The app not only allowed us to keep to our main goal of capturing data, but also helped increase engagement across our Facebook page. For instance, within just two competitions, we had collected a couple hundred names and doubled our number of page ‘likes’.

To find out more about running a competition on Facebook, get in touch with us today! Speak to Michaela via email, michaela (at) fbsa (dot) co or call 07852230970.

New Client! Drop Your Hat – Offers at the ‘drop of a hat’

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We’re excited to announce that we are working with Sunderland-based, Drop Your Hat and the launch of their last-minute offers website and mobile apps.

Drop Your Hat

Fuelled by Social Alchemy were approached to help raise the social profile, as well as build and manage the Drop Your Hat online community, with the aim to boost brand awareness and registrations amongst Sunderland residents, who the deals will be specifically tailored for.

Drop Your Hat Facebook page

So far we have set up the Drop Your Hat Twitter profile and Facebook page, as well as a G+ page and blog. We have also set up a number of Facebook targeted ads, plus we’re managing a series of competitions; the first of these started last week with the Drop Your Hat Mother’s Day Give Away!!

We’re looking forward to continuing our work with Drop Your Hat.

Social Alchemy’s Top 7 Blogs This Month

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Top of the blogs: the most viewed posts from February!

three blind mice

SNICKERS: YOU’RE NOT YOU WHEN YOU’RE HUNGRY

SNICKERS: YOU’RE NOT YOU WHEN YOU’RE HUNGRY

Threeblindmice were lucky to work with Producer, Carol Powell and her assistant, Miles Angell at AMV BBDO on this delicious 2D animatic for the latest Snickers TV campaign!

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three blind mice

HARIBO Advert 2012 – Just too good

HARIBO Advert 2012 – Just too good

Quiet Storm creative team, Trevor Robinson and Neal Colyer got in touch with pre-viz rep, Rob Taylor to produce a set of flat-colour storyboards for their latest TV & cinema campaign for Haribo!

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jelly

Official Launch Party!!

Official Launch Party!!

Back in December we announced some exciting news: five of our talented artists would be part of the jelly Granimator™ Collection. To celebrate the occasion, we are hosting an exclusive party with our friends at Studio 66!

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jelly

25 fantastic hand-drawn creations!

25 fantastic hand-drawn creations!

You may be surprised to know that two thirds of our artists are talented hand drawn illustrators, in one style or another, including our most renown artists such as Alison Carmichael, Sandra Suy and Damien Weighill.

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fuelled by social alchemy

How do I get people to LIKE my Facebook page?

How do I get people to LIKE my Facebook page?

Second in my series of FAQs and one that has popped into conversation a lot lately; how do I get people to like my Facebook page? In my experience, SMEs tend to overlook some of the basics of running a Facebook page; purpose, content and find-ability…

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drop your hat

PROMOTIONAL STAFF NEEDED!

PROMOTIONAL STAFF NEEDED!

We’re looking for some fun and friendly promotional staff will help to raise the profile of Drop Your Hat around the Sunderland area! If you think you have what it takes, please get in touch with our Marketing Manager, Lyndsey.

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agency art animation

Kevin’s 5 Favourite Comps of 2011

Kevin’s 5 Favourite Comps of 2011

Kevin – our PM in LA – has picked his favourite 5 frames and visuals from the past 12 months to feature in our Best of 2011 newsletter.

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How do I get people to LIKE my Facebook page?

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Copyright ©2012 iStockphoto®

Second in my series of FAQs and one that has popped into conversation a lot lately; how do I get people to like my Facebook page?

If you’re expecting a simple answer, I’m afraid to tell you that a one-size-fits-all solution doesn’t exist. Sorry! However, there are many ways you can use and manage your page more effectively to increase its popularity.

In my experience, SMEs tend to overlook some of the basics of running a Facebook page; purpose, content and find-ability:

Purpose starts with having a plan. It doesn’t have to be a detailed plan, however, you should at least identify who you are trying to communicate with and what you want to achieve with your page.

For example; “my page is for my customers to find out about my latest product updates; and feedback with any issues.”

By knowing about your ‘target audience’ – their age range, location and interests – you can tailor your content to suit their needs. Your content is from everything you post – your messages, pictures, links – to the apps you integrate and can decide, not only whether people LIKE but also interact and engage with your page.

That is assuming, of course, that your audience can find your page to LIKE it in the first place. Find-ability, as I like to call it, is determining how (not so) easy your page is to find. It can be as simple as having a Facebook button on your website or link in your email footer to let your audience know you have a page. There’s also the option of Facebook Adverts which can target your audience already on the platform.

From my experience, the success of a Facebook page is determined by the time and effort that you invest. Maintain a dedicated approach and you will nurture engaged followers over time.

Written by Fuelled by Social Alchemy

17/02/2012 at 4:44 pm

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