Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘Internet marketing

We Are Stencil Digital

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We are really excited to announce the launch of our new brand, Stencil Digital!

We Are Stencil Digital

At Stencil Digital, we develop bespoke digital marketing campaigns specifically for lifestyle brands trying to reach out to their customers on the internet. Continue reading…

Written by Fuelled by Social Alchemy

24/02/2014 at 9:00 am

A Look Back At Marketing in 2013

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As business is winding-down for Christmas, I finally have the opportunity to look back on what has happened in the last twelve months. It’s been a busy year, to say the least, littered with interesting projects and inspiring new encounters!

A Look Back At Marketing in 2013

Change is an inevitable outcome of the shifting sands of internet marketing and 2013 is no exception to this; every challenge is a new experience to learn and develop. So I’ve decided to share some of my experiences from the last twelve months, a mixture of personal encounters, project highlights and lowlights, internet trends and some predictions for 2014! Continue reading…

Marketing Industry Agencies Have Marketing Problems Too

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Let’s be honest. Many agencies, from all disciplines of marketing, have a guilty secret: problems marketing themselves.

The Marketing Paradox

The Marketing Paradox

The wealth of knowledge and experience within an agency is channelled to improve growth of paying clients, and not used to improve the growth of the agency, despite how competitive the marketing industry is.

As a result, agencies themselves often have poor marketing. It can be seen across all sectors; from the creative, to advertising, digital and PR: out-dated website design and coding, quiet or irregular social media presence, ineffective optimisation for search engines, few visible case studies, and little or no agency advertising and PR.

The Reason… and the Real Reasons.

3 Reasons to Update your Newsletter Data

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Data. Whether you’re a freelancer with a little black book of contacts, part of a sales team with an endless collection of business cards, or in a large organisation with a shared CRM system, nearly every business has names and contact details of customers and suppliers – both existing and potential!

Reasons to Update your Newsletter Data

If you’re considering marketing to your database of contacts, it’s important to check your data is up-to-date – especially if you plan on sending them an email newsletter.

Here are the top three reasons to update your contact list for newsletter marketing.

5 Ways To Make Time For Social Media

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What to do when “there is not enough hours in the day” for social media.

Small businesses, regardless of industry and background, tend to share a common enemy. Time. There simply is not enough of it!

5 Ways To Make Time For Social Media

Small businesses have to prioritise their work to get things done in time and often marketing, particularly social media, gets pushed to the bottom of the list. It is not an irrational decision to put the needs of paid clients first and the needs of your own business second. However, abandoning your social media until your next quiet spell will prevent you from nurturing relationships with existing customers and communicating your products or services to new ones.

Fortunately, there are ways to make time for social media without compromising your current business! Here are just five of them to get you started.

 

Why You Need A Marketing Strategy

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A Conductor For Your Marketing Orchestra

A Conductor For Your Marketing Orchestra

I’ve spent the last few weeks develop marketing strategies, so it seems like the perfect time to update an article I wrote last year: Having a Plan: Your Marketing Maestro.

The transition into the New Year has always been the ideal time to review the previous 12 months and develop a marketing strategy for the months to follow.

I start by immersing myself in the world of data; I look at Google Analytics, blog stats, and evaluate behavioural patterns in newsletter subscriber actions. I assess what went well and try to critically judge what could be improved upon; before infusing this with a splash of industry insight and creative brainstorming to produce a marketing strategy, a set of guidelines and goals for the months to follow.

What does this have to do with orchestras?

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