Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘linkedIn

5 Ways To Make Time For Social Media

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What to do when “there is not enough hours in the day” for social media.

Small businesses, regardless of industry and background, tend to share a common enemy. Time. There simply is not enough of it!

5 Ways To Make Time For Social Media

Small businesses have to prioritise their work to get things done in time and often marketing, particularly social media, gets pushed to the bottom of the list. It is not an irrational decision to put the needs of paid clients first and the needs of your own business second. However, abandoning your social media until your next quiet spell will prevent you from nurturing relationships with existing customers and communicating your products or services to new ones.

Fortunately, there are ways to make time for social media without compromising your current business! Here are just five of them to get you started.


Guest Post: Why You Should Be On LinkedIn

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This past month, professional social networking site LinkedIn has been a frequent point of conversation among my clients.

Rather than hear my opinion on the site, I’ve decided to hand the reins to my good friend and personal branding expert, Jennifer Holloway. She develops compelling LinkedIn profiles for her clients, and knows a thing or two about what not to do! Take it away…

Guest Post: Why You Should Be On LinkedIn

Missing the LinkedIn trick

I’m a huge fan of LinkedIn and as a site that has more than 200 million registered users worldwide, I figure one or two of you out there might be too. It’s a great tool for business (I’ve got clients as a direct result of them seeing my profile) complementing the more social nature of Facebook and Twitter as a way of getting your personal brand out there. Which is why it baffles me that so many people have yet to discover its benefits.

I’m given a number of reasons when I ask someone why they’re not on there, so I thought it would be helpful to share my thoughts on each one…

Update your LinkedIn Company Page

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Professional networking site, LinkedIn has redesigned its company pages. Optimise yours today!

Update your LinkedIn Company Page

We’ve been updating ours and our clients’ company profiles to take advantage of the LinkedIn company page redesign. If you’re yet to update yours, here’s an overview…

Written by Fuelled by Social Alchemy

11/10/2012 at 9:00 am

The Alchemist’s Way to Tweeting

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This is where I offer you tips ‘n’ tricks on the elements of social media!

Element: Twitter (what is twitter?)

At this present moment in time, I run 6 different twitter accounts; that’s posting different content, RT different content, responding to the people I follow and my followers – and all at the same time!

Twitter within a single web browser isn’t particularly helpful when you have as many accounts to run as I do – not only can you only have one login at a time, but you also have to flick between your conversation and the conversation you’re following.  However, there are several tools online which allow you to look after more than one account at a time. Hoorah!

The software I use is called TweetDeck.  I would recommend it to anyone!  It’s a “personal real-time browser, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn… and more.”  You download the application to sit on your desktop (there’s also an iPhone and iPad application); set-up all your usernames and passwords and voila!

This is a screen grab of my TweetDeck.  You set up columns for each conversation – in this case, my first column “All Friends” is the conversation I follow; and my second column is “Mentions” (anyone who includes @michaelalaubs in their tweet).  All the other columns to the right hand side are the same, but for each of my accounts!

You can do the same for your Facebook, LinkedIn and Myspace accounts if you want to save time by having them all in the same place!  (personally, I prefer to update those areas myself!)  You can also search for other people’s profiles, have a hashtag or keyword search – and, most recently, you can pre-schedule tweets!

Written by Fuelled by Social Alchemy

22/06/2010 at 9:00 am

Social Alchemy Explains… WordPress

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Each week I’ll be explaining a term or an area of social media.  If there’s anything you’d like me to feature, feel free to drop me an e-mail to michaela@fuelledbysocialalchemy.com.

WordPress: An easy-to-use, open source blogging tool (taken from WordPress.com)

Tell me more…

So, you’ve decided that you want to start a blog.  You’ve come up with your schedule… and what now?  You need a location to host it, of course!  If you do an online search for blog hosting sites, you’ll see there are many different hosts: Blogger (also known as blogspot), Livejournal, Typepad… – and, WordPress!

So, why WordPress in particular?

As some of you may already know, I love WordPress – I host all my blogs on there.  Here are a few reasons why…

– It’s free!
– It comes with brilliant statistics
– You can link it to your Facebook, Twitter, LinkedIn, Flickr and Delicious (any many more!)
YouTube videos can be embedded
– WordPress.org lets you host from your own domain; WordPress.com gives you a domain
– It comes with LOADS of adjustable templates
– As a directory it has heightened SEO
…. my list could go on for a while!

In the next few weeks I’ll be offering tips ‘n’ tricks on how to use WordPress effectively – so, keep an eye out!

Written by Fuelled by Social Alchemy

21/06/2010 at 9:00 am

Social Alchemy Explains… LinkedIn

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Each week I’ll be explaining a term or an area of social media.  If there’s anything you’d like me to feature, feel free to drop me an e-mail to michaela@fuelledbysocialalchemy.com.

LinkedIn: “Our mission is to connect the world’s professionals to make them more productive and successful.” (taken from linkedin.com)

In simple terms:
LinkedIn is a networking platform designed for creating professional connections.  I would even push that, right now, it’s one of the most important networks any professional should be part of.

Initially LinkedIn was an American-dominated platform, however in the last 2-3 years the popularity has spread across the Atlantic to the UK and Europe – in fact, you may be surprised about how many people you know (both personally and professionally) who are already on there.

How do I start?
Firstly, you create your profile which contains your full name, location, job title & description, picture, websites, twitter account(s), blog, experience & education… (similar to Facebook sign-ups except instead of your “favourite colour” you talk about your “areas of skill”)

Secondly, you find people you know.  Friends, Work Colleagues – and Clients.  Anyone who you know, particularly if you have their e-mail address (you need to verify how you know them)

What next?
Well, LinkedIn networking is based on “who you know”.  So, you’ve added your 50 friends who are already on LinkedIn – well, you now have the ability to network not only with those 50, but also with their connections.  So, if each of your 50 connections has 50 of their own connections (excluding you), you have the ability to network with (up to) 2500 connections!

You also can join groups which suit your interest or industry field; mini-forums where you can introduce yourself, make new connections (outside of your 2500 potentials), ask & answer questions; and find out about offline meet-ups like The Leeds Link-up I attended yesterday.

In the next few weeks I’ll be offering tips ‘n’ tricks on how to use LinkedIn effectively – so, keep an eye out!

Written by Fuelled by Social Alchemy

03/06/2010 at 1:22 pm

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