Fuelled by Social Alchemy

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Posts Tagged ‘london

Typography & Illustration as Effective Marketing Tools

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Visual engagement is a fundamental part of digital marketing, and often the trick is balancing a tactical strategy with creative content.

Guest Post: Typography & Illustration as Effective Marketing Tools

Friend and colleague, Charlotte Mary Rose recently wrote this article on the importance of illustration and typography within marketing communications. As a photographer, blogger and Head of Creative Communications for creative production company Jelly London, she has her finger on the pulse of art and design within the marketing and advertising industry. Here are her thoughts…

Written by Fuelled by Social Alchemy

26/11/2013 at 3:13 pm

September’s Most Popular Posts

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Top of the blogs: the most viewed posts from September!

three blind mice

HARIBO ADVERT 2012 – SHE’S TANGFASTIC
HARIBO ADVERT 2012 – SHE’S TANGFASTIC

Three Blind Mice worked with London-based advertising agency, Quiet Storm on their latest TV & cinema campaign for confectionary company, Haribo! link

Kit-Kat: Crane Animatic
Kit-Kat: Crane Animatic

The latest fantastic ‘Have a Break’ ad to hit our screens had its pre-production treatment created by non-other than our house team of illustrators and editors. link

jelly

kiss – a love story
kiss - a love story

Racecar’s first independent short film, they explore the consequence of something as innocent as a kiss. “Kiss” is a love story between the Earth and the moon; every solar eclipse is the moons attempt to reach the sun… link

London Fashion Week
London Fashion Week

With the launch of the London Fashion Week, we thought it was a perfect time to display some of the fantastic fashion illustrations that our artists have. link

wings

A COVER STORY
A COVER STORY

This was the last cover illustration the late Peter Campbell painted as resident designer for the London Review of Books. Peter was also the magazine’s most prolific contributor, and not just as art critic. His quirky erudition showed too in his choice of subject, writing about such things as escalators, weeds, bicycles, bridges and hearts. link

agency art animation

And We’re Off! London Olympic Games 2012!
And We’re Off! London Olympic Games 2012!

Today the 2012 Summer Olympic Games officially begin with the much-anticipated opening ceremony! Many of the games will be held at the new, 200 hectare Olympic Park (above), built at Stratford in the east of London. link

fuelled by social alchemy

Leicester’s Ice Cream You Scream
Leicester’s Ice Cream You Scream

Earlier this year we worked with previz agency, Three Blind Mice to produce a fun flash game as part of their summer marketing. link

 

Leicester’s Ice Cream You Scream

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Earlier this year we worked with previz agency, Three Blind Mice to produce a fun flash game as part of their summer marketing.

The story was relatively simple; Three Blind Mice have left the advertising industry for the summer to run a tastier business on the beach – an ice-cream van! The aim of the game: to serve ice creams to customers.

game reference

To get a better feel for the game, we spent some time looking at existing shop-like games, such as Burger Run and found some visual reference material (above) of ice creams. It was hungry work!

rough sketch

Three Blind Mice’s house team produced some rough layout and character sketches; they looked fantastic! The roughs helped us grasp perspective as well as work out game play.

mock play

While we were organising artwork, we were working with our flash designer on game rules and flash logic, sourcing sound effects and testing the game at various stages. We had to make the game relatively easy to play, yet challenging to score. This was achieved through having to click on items in a specific order and a restricted time limit on play.

instructions

In August, Three Blind Mice launched the game to their friends and clients. Scores ranged from 800 points, up to a difficult 2000 points! Last week, they awarded their generous prize of a summer hamper to top score holder, Catherine Cullen at Adam & Eve DDB. Well done!

click to play!

If you fancy having a play and trying to beat a score of 2000, click here!

The Alchemist’s Most Viewed [July]

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Top of the blogs: the most viewed posts from July!

three blind mice

HARIBO Advert 2012 – Just too good

HARIBO Advert 2012 – Just too good

Quiet Storm creative team, Trevor Robinson and Neal Colyer got in touch with pre-viz rep, Rob Taylor to produce storyboards for their ‘Just Too Good’ campaign. Three Blind Mice artist James produced the trace and line before house artist, Jo Ley stepped in to bring each frame to life with colour.

link

three blind mice

NEW Hovis advert with Victoria Pendleton

NEW Hovis advert with Victoria Pendleton

We recently produced a photomatic for MCBD’s latest series of Hovis ads featuring Victoria Pendleton. Our artist Richard drew the frames and our in-house editor, Ajay, put the finished piece together.

link

jelly

Valentino by Sandra Suy

Valentino by Sandra Suy

What do you think of this fantastic new personal piece, entitled “Valentino” by Sandra Suy.

Once again, another beautiful, hand drawn fashion creation!

link

jelly

d&ad new blood 2012 – our top picks!

d&ad new blood 2012 – our top picks!

At the end of June, the jelly team headed to D&AD’s New Blood exhibition, showcasing the very best new talent from graduates in graphic design, visual communication, and other commercial creative arts.

Here’s a selection of our favourite graduates…

link

wings

PITCHING FOR SUCCESS

PITCHING FOR SUCCESS

We understand that the pitching process, to both existing and new clients, can be a formidable experience; with tight deadlines and high expectations, your presentation needs to be perfect.

That’s why our clients turn to us…

link

agency art animation

And We’re Off! London Olympic Games 2012!

And We’re Off! London Olympic Games 2012!

Today the 2012 Summer Olympic Games officially begin with the much anticipated opening ceremony! Many of the games will be held at the new, 200 hectare Olympic Park (above), built at Stratford in the east of London.

link

fuelled by social alchemy

Having a Plan: Your Marketing Maestro

Having a Plan: Your Marketing Maestro

This week I have thought hard about where to start and well, the beginning seemed the logical option. Having a plan.

I want to start with an interesting article I read in The Guardian about orchestra conductors. It fascinated me because, like many people, I had always taken for granted the role of a conductor!

link

 

Social Alchemy’s Most Viewed Blogs [June]

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Top of the blogs: the most viewed posts from June!

three blind mice

24 HOURS IN A&E

24 HOURS IN A&E

4 Creative got in touch needing press ad visuals to aid their print and outdoor advertising campaign; artist Bill drew these two line illustrations, showing of various types of A&E patients waiting for a consultation.

link

three blind mice

Vodafone Freebees – Character Development

Vodafone Freebees – Character Development

Our in-house team were approached by BBH to draw and develop bee characters for their latest campaign for Vodafone.

Here are a selection of the black & white frames drawn by our artist, Aaron!

link

jelly

who cannes? who cannt?

who cannes? who cannt?

To celebrate the launch of our brand new website, we’re giving away an extremely limited edition ‘C*NT’ print by award-winning hand-lettering artist, Alison Carmichael.

link

jelly

Fashion Illustration – back ‘in vogue’

Fashion Illustration – back ‘in vogue’

Following an article recently published in Grazia Magazine about Fashion Illustration making its way back into the limelight after years of Fashion Photography filling the covers of magazines, we decided to showcase a sample of our most recent fashion illustrations.

link

wings

STUNNING STATIONERY

STUNNING STATIONERY

Office stationery is representative of the presenter and their company, speaking volumes of whom they are and what they’re about. This was definitely the main consideration when advertising agency WCRS came to us with a stationery conundrum for their new brand identity.

link

agency art animation

Kitty’s massage

Kitty’s massage

Here is a video that will make you wish cats could give massages. This humoristic and refreshing spot shows that the fun of an advert doesn’t depend on the playfulness of the product as this one is selling… Kitty litter!

link

fuelled by social alchemy

Work update: Newsletter templates

Work update: Newsletter templates

Earlier this year, we teamed up with design agency, What Creative, to produce a new set of templates for Jelly London and Three Blind Mice.

The brief was to produce templates which were visually stimulating and lead the recipient to click on featured links and articles.

link

Work update: Newsletter templates

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Earlier this year, we teamed up with design agency, What Creative, to produce a new set of templates for Jelly London and Three Blind Mice.

newsletter templates

The brief was to produce templates which were visually stimulating and lead the recipient to click on featured links and articles. First results have shown a positive increase in both open and click rates. A job well done!

[Newsletter] Unleashing fresh, new motion talent on the UK!

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The moving image department of London creative agency, jelly London has had an exciting start to 2012! They’ve made some big changes, including new members of staff and signing some of the freshest international talent they could get their hands on!

Unleashing fresh, new motion talent on the UK!

Unleashing fresh, new motion talent on the UK!
View Newsletter Here.

At the moment they’re working with Neverbland to build a new dedicated website, designed to provide a better insight into the fantastic work of jelly’s directors and motion creative teams! Planned launch: April 2012.

Written by Fuelled by Social Alchemy

16/03/2012 at 9:00 am

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