Fuelled by Social Alchemy

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Posts Tagged ‘london

Typography & Illustration as Effective Marketing Tools

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Visual engagement is a fundamental part of digital marketing, and often the trick is balancing a tactical strategy with creative content.

Guest Post: Typography & Illustration as Effective Marketing Tools

Friend and colleague, Charlotte Mary Rose recently wrote this article on the importance of illustration and typography within marketing communications. As a photographer, blogger and Head of Creative Communications for creative production company Jelly London, she has her finger on the pulse of art and design within the marketing and advertising industry. Here are her thoughts…

Written by Fuelled by Social Alchemy

26/11/2013 at 3:13 pm

September’s Most Popular Posts

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Top of the blogs: the most viewed posts from September!

three blind mice


Three Blind Mice worked with London-based advertising agency, Quiet Storm on their latest TV & cinema campaign for confectionary company, Haribo! link

Kit-Kat: Crane Animatic
Kit-Kat: Crane Animatic

The latest fantastic ‘Have a Break’ ad to hit our screens had its pre-production treatment created by non-other than our house team of illustrators and editors. link


kiss – a love story
kiss - a love story

Racecar’s first independent short film, they explore the consequence of something as innocent as a kiss. “Kiss” is a love story between the Earth and the moon; every solar eclipse is the moons attempt to reach the sun… link

London Fashion Week
London Fashion Week

With the launch of the London Fashion Week, we thought it was a perfect time to display some of the fantastic fashion illustrations that our artists have. link



This was the last cover illustration the late Peter Campbell painted as resident designer for the London Review of Books. Peter was also the magazine’s most prolific contributor, and not just as art critic. His quirky erudition showed too in his choice of subject, writing about such things as escalators, weeds, bicycles, bridges and hearts. link

agency art animation

And We’re Off! London Olympic Games 2012!
And We’re Off! London Olympic Games 2012!

Today the 2012 Summer Olympic Games officially begin with the much-anticipated opening ceremony! Many of the games will be held at the new, 200 hectare Olympic Park (above), built at Stratford in the east of London. link

fuelled by social alchemy

Leicester’s Ice Cream You Scream
Leicester’s Ice Cream You Scream

Earlier this year we worked with previz agency, Three Blind Mice to produce a fun flash game as part of their summer marketing. link


Leicester’s Ice Cream You Scream

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Earlier this year we worked with previz agency, Three Blind Mice to produce a fun flash game as part of their summer marketing.

The story was relatively simple; Three Blind Mice have left the advertising industry for the summer to run a tastier business on the beach – an ice-cream van! The aim of the game: to serve ice creams to customers.

game reference

To get a better feel for the game, we spent some time looking at existing shop-like games, such as Burger Run and found some visual reference material (above) of ice creams. It was hungry work!

rough sketch

Three Blind Mice’s house team produced some rough layout and character sketches; they looked fantastic! The roughs helped us grasp perspective as well as work out game play.

mock play

While we were organising artwork, we were working with our flash designer on game rules and flash logic, sourcing sound effects and testing the game at various stages. We had to make the game relatively easy to play, yet challenging to score. This was achieved through having to click on items in a specific order and a restricted time limit on play.


In August, Three Blind Mice launched the game to their friends and clients. Scores ranged from 800 points, up to a difficult 2000 points! Last week, they awarded their generous prize of a summer hamper to top score holder, Catherine Cullen at Adam & Eve DDB. Well done!

click to play!

If you fancy having a play and trying to beat a score of 2000, click here!

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