Fuelled by Social Alchemy

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Posts Tagged ‘marketing strategy

5 Ways To Make Time For Social Media

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What to do when “there is not enough hours in the day” for social media.

Small businesses, regardless of industry and background, tend to share a common enemy. Time. There simply is not enough of it!

5 Ways To Make Time For Social Media

Small businesses have to prioritise their work to get things done in time and often marketing, particularly social media, gets pushed to the bottom of the list. It is not an irrational decision to put the needs of paid clients first and the needs of your own business second. However, abandoning your social media until your next quiet spell will prevent you from nurturing relationships with existing customers and communicating your products or services to new ones.

Fortunately, there are ways to make time for social media without compromising your current business! Here are just five of them to get you started.

 

Why You Need A Marketing Strategy

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A Conductor For Your Marketing Orchestra

A Conductor For Your Marketing Orchestra

I’ve spent the last few weeks develop marketing strategies, so it seems like the perfect time to update an article I wrote last year: Having a Plan: Your Marketing Maestro.

The transition into the New Year has always been the ideal time to review the previous 12 months and develop a marketing strategy for the months to follow.

I start by immersing myself in the world of data; I look at Google Analytics, blog stats, and evaluate behavioural patterns in newsletter subscriber actions. I assess what went well and try to critically judge what could be improved upon; before infusing this with a splash of industry insight and creative brainstorming to produce a marketing strategy, a set of guidelines and goals for the months to follow.

What does this have to do with orchestras?

Who Are Your Target Audience?

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Identifying a target audience is one of the fundamental aspects of running a business, however I was more than surprised to discover that many companies are not quite sure who theirs is.

Unmasking the people behind your market

In this article, I will try to offer a simple introduction to help demystify what a target audience is and offer a few tips for identifying yours. Continue reading…

 

Written by Fuelled by Social Alchemy

12/02/2013 at 9:36 am

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