Fuelled by Social Alchemy

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Posts Tagged ‘message

Why You Need A Marketing Strategy

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A Conductor For Your Marketing Orchestra

A Conductor For Your Marketing Orchestra

I’ve spent the last few weeks develop marketing strategies, so it seems like the perfect time to update an article I wrote last year: Having a Plan: Your Marketing Maestro.

The transition into the New Year has always been the ideal time to review the previous 12 months and develop a marketing strategy for the months to follow.

I start by immersing myself in the world of data; I look at Google Analytics, blog stats, and evaluate behavioural patterns in newsletter subscriber actions. I assess what went well and try to critically judge what could be improved upon; before infusing this with a splash of industry insight and creative brainstorming to produce a marketing strategy, a set of guidelines and goals for the months to follow.

What does this have to do with orchestras?

Social Alchemy Explains… Twitter

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Each week I’ll be explaining a term or an area of social media.  If there’s anything you’d like me to feature, feel free to drop me an e-mail to michaela@fuelledbysocialalchemy.com.

Twitter: “Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now.” (taken from twitter.com)

Ok, in English please?
Twitter is a communication platform, funnily enough designed by marketers for marketers.  The main principle is you have a 140 character space to broadcast your message, optionally including a hyperlink or hashtag.

The freedom of a platform such as twitter, is that there are no rules on content; all content is sharable; and is an easy way to engage and build relationships with people, as well as keep up-to-date with real-time news.

In the next few weeks I’ll be offering tips ‘n’ tricks on how to use twitter effectively – so, keep an eye out!

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