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Why You Need A Marketing Strategy

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A Conductor For Your Marketing Orchestra

A Conductor For Your Marketing Orchestra

I’ve spent the last few weeks develop marketing strategies, so it seems like the perfect time to update an article I wrote last year: Having a Plan: Your Marketing Maestro.

The transition into the New Year has always been the ideal time to review the previous 12 months and develop a marketing strategy for the months to follow.

I start by immersing myself in the world of data; I look at Google Analytics, blog stats, and evaluate behavioural patterns in newsletter subscriber actions. I assess what went well and try to critically judge what could be improved upon; before infusing this with a splash of industry insight and creative brainstorming to produce a marketing strategy, a set of guidelines and goals for the months to follow.

What does this have to do with orchestras?

Leicester’s Christmas Maze

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We worked with pre-viz agency, Three Blind Mice to develop a Christmas game – our first suitable for mobile and tablet devices!

Leicester’s Christmas Maze

At the beginning of 2012, we were noticing an increase in mobile usage and began looking for ways to produce the twice-yearly game in a format suitable for any hand-held device. Typically our games were built using Adobe Flash; without doubt, the ideal multimedia platform to develop internet gaming, however it has declined in mobile integration with a shift in focus towards HTML5.

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