Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘newsletter

3 Reasons to Update your Newsletter Data

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Data. Whether you’re a freelancer with a little black book of contacts, part of a sales team with an endless collection of business cards, or in a large organisation with a shared CRM system, nearly every business has names and contact details of customers and suppliers – both existing and potential!

Reasons to Update your Newsletter Data

If you’re considering marketing to your database of contacts, it’s important to check your data is up-to-date – especially if you plan on sending them an email newsletter.

Here are the top three reasons to update your contact list for newsletter marketing.

Social Alchemy’s Most Viewed Blogs [June]

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Top of the blogs: the most viewed posts from June!

three blind mice

24 HOURS IN A&E

24 HOURS IN A&E

4 Creative got in touch needing press ad visuals to aid their print and outdoor advertising campaign; artist Bill drew these two line illustrations, showing of various types of A&E patients waiting for a consultation.

link

three blind mice

Vodafone Freebees – Character Development

Vodafone Freebees – Character Development

Our in-house team were approached by BBH to draw and develop bee characters for their latest campaign for Vodafone.

Here are a selection of the black & white frames drawn by our artist, Aaron!

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jelly

who cannes? who cannt?

who cannes? who cannt?

To celebrate the launch of our brand new website, we’re giving away an extremely limited edition ‘C*NT’ print by award-winning hand-lettering artist, Alison Carmichael.

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jelly

Fashion Illustration – back ‘in vogue’

Fashion Illustration – back ‘in vogue’

Following an article recently published in Grazia Magazine about Fashion Illustration making its way back into the limelight after years of Fashion Photography filling the covers of magazines, we decided to showcase a sample of our most recent fashion illustrations.

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wings

STUNNING STATIONERY

STUNNING STATIONERY

Office stationery is representative of the presenter and their company, speaking volumes of whom they are and what they’re about. This was definitely the main consideration when advertising agency WCRS came to us with a stationery conundrum for their new brand identity.

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agency art animation

Kitty’s massage

Kitty’s massage

Here is a video that will make you wish cats could give massages. This humoristic and refreshing spot shows that the fun of an advert doesn’t depend on the playfulness of the product as this one is selling… Kitty litter!

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fuelled by social alchemy

Work update: Newsletter templates

Work update: Newsletter templates

Earlier this year, we teamed up with design agency, What Creative, to produce a new set of templates for Jelly London and Three Blind Mice.

The brief was to produce templates which were visually stimulating and lead the recipient to click on featured links and articles.

link

Work update: Newsletter templates

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Earlier this year, we teamed up with design agency, What Creative, to produce a new set of templates for Jelly London and Three Blind Mice.

newsletter templates

The brief was to produce templates which were visually stimulating and lead the recipient to click on featured links and articles. First results have shown a positive increase in both open and click rates. A job well done!

How do content managers spend their time?

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Next in my series of FAQs; how do content managers spend their time?

Only recently have I been able to answer this with some solid figures; this is (generally) how the last two months of content management have been allocated (across all clients):

social alchemy average month

Taadaa! OK, pie charts are a little 90s but it shows, clearly and colourfully, how an average month is spent managing different areas of online content. Not surprisingly, blogging has the most time allocation with 40+ posts written and scheduled each month!

So, what does this all mean? As a social media content manager, my role is to actively post new content onto different social platforms on behalf of my clients. As you can see from the break down, articles (blogging) and conversation (Twitter/Facebook) are the key roles performed.

If you were to break down the roles further, the majority of my month is spent copy writing (using SEO keywords), editing images in Photoshop, followed by HTML & CSS coding; not forgetting to mention researching content and collecting data.

(In case you were wondering about the ‘other’ segment, that covers other sharing, such as on StumbleUpon, G+, Flickr and Pinterest, to name a few…)

If you would like to find out more about content management, please get in touch! Either drop me an email to michaela@fbsa.co or call +44 (0)113 226 6274

[Newsletter] Unleashing fresh, new motion talent on the UK!

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The moving image department of London creative agency, jelly London has had an exciting start to 2012! They’ve made some big changes, including new members of staff and signing some of the freshest international talent they could get their hands on!

Unleashing fresh, new motion talent on the UK!

Unleashing fresh, new motion talent on the UK!
View Newsletter Here.

At the moment they’re working with Neverbland to build a new dedicated website, designed to provide a better insight into the fantastic work of jelly’s directors and motion creative teams! Planned launch: April 2012.

Written by Fuelled by Social Alchemy

16/03/2012 at 9:00 am

[Newsletter] Hand Drawn Style Showcase

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Earlier this week we launched 2 variations of a newsletter, showcasing hand drawn illustration styles for our London-based clients, jelly.

We worked with Head of Illustration, Hulya to select 25 inspiring hand drawn styles. These were then cropped and arranged for a blog post, plus three montage versions were created; one for the blog and two variations for the newsletters. We then produced a few short paragraphs of copy and hyperlinked each piece of artwork to their relevant website or blog posts, before tagging with keywords and scheduling for publishing.

Two newsletter variations were developed in Dreamweaver by adapting our previous html templates with the new content. These were then imported into email marketing service, Mailchimp and tested for potential spam issues before scheduling for send to jelly’s client list. Here are the finished newsletters:

Advertising version [link]: Hand Drawn Style Showcase

[Advertising] Hand Drawn Style Showcase

Editorial version [link]: Hand Drawn Style Showcase

[] Hand Drawn Style Showcase

In the next few weeks we will be developing new html templates; looking forward to a fresh new look!

Christmas Game: Decoration Dash

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Written by Fuelled by Social Alchemy

14/12/2011 at 9:00 am

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