Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘online

September’s Most Popular Posts

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Top of the blogs: the most viewed posts from September!

three blind mice

HARIBO ADVERT 2012 – SHE’S TANGFASTIC
HARIBO ADVERT 2012 – SHE’S TANGFASTIC

Three Blind Mice worked with London-based advertising agency, Quiet Storm on their latest TV & cinema campaign for confectionary company, Haribo! link

Kit-Kat: Crane Animatic
Kit-Kat: Crane Animatic

The latest fantastic ‘Have a Break’ ad to hit our screens had its pre-production treatment created by non-other than our house team of illustrators and editors. link

jelly

kiss – a love story
kiss - a love story

Racecar’s first independent short film, they explore the consequence of something as innocent as a kiss. “Kiss” is a love story between the Earth and the moon; every solar eclipse is the moons attempt to reach the sun… link

London Fashion Week
London Fashion Week

With the launch of the London Fashion Week, we thought it was a perfect time to display some of the fantastic fashion illustrations that our artists have. link

wings

A COVER STORY
A COVER STORY

This was the last cover illustration the late Peter Campbell painted as resident designer for the London Review of Books. Peter was also the magazine’s most prolific contributor, and not just as art critic. His quirky erudition showed too in his choice of subject, writing about such things as escalators, weeds, bicycles, bridges and hearts. link

agency art animation

And We’re Off! London Olympic Games 2012!
And We’re Off! London Olympic Games 2012!

Today the 2012 Summer Olympic Games officially begin with the much-anticipated opening ceremony! Many of the games will be held at the new, 200 hectare Olympic Park (above), built at Stratford in the east of London. link

fuelled by social alchemy

Leicester’s Ice Cream You Scream
Leicester’s Ice Cream You Scream

Earlier this year we worked with previz agency, Three Blind Mice to produce a fun flash game as part of their summer marketing. link

 

Social Alchemy’s Most Viewed Blogs [June]

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Top of the blogs: the most viewed posts from June!

three blind mice

24 HOURS IN A&E

24 HOURS IN A&E

4 Creative got in touch needing press ad visuals to aid their print and outdoor advertising campaign; artist Bill drew these two line illustrations, showing of various types of A&E patients waiting for a consultation.

link

three blind mice

Vodafone Freebees – Character Development

Vodafone Freebees – Character Development

Our in-house team were approached by BBH to draw and develop bee characters for their latest campaign for Vodafone.

Here are a selection of the black & white frames drawn by our artist, Aaron!

link

jelly

who cannes? who cannt?

who cannes? who cannt?

To celebrate the launch of our brand new website, we’re giving away an extremely limited edition ‘C*NT’ print by award-winning hand-lettering artist, Alison Carmichael.

link

jelly

Fashion Illustration – back ‘in vogue’

Fashion Illustration – back ‘in vogue’

Following an article recently published in Grazia Magazine about Fashion Illustration making its way back into the limelight after years of Fashion Photography filling the covers of magazines, we decided to showcase a sample of our most recent fashion illustrations.

link

wings

STUNNING STATIONERY

STUNNING STATIONERY

Office stationery is representative of the presenter and their company, speaking volumes of whom they are and what they’re about. This was definitely the main consideration when advertising agency WCRS came to us with a stationery conundrum for their new brand identity.

link

agency art animation

Kitty’s massage

Kitty’s massage

Here is a video that will make you wish cats could give massages. This humoristic and refreshing spot shows that the fun of an advert doesn’t depend on the playfulness of the product as this one is selling… Kitty litter!

link

fuelled by social alchemy

Work update: Newsletter templates

Work update: Newsletter templates

Earlier this year, we teamed up with design agency, What Creative, to produce a new set of templates for Jelly London and Three Blind Mice.

The brief was to produce templates which were visually stimulating and lead the recipient to click on featured links and articles.

link

The Alchemist’s Way: Using Apps for Facebook Competitions

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Competitions are a brilliant way of engaging with your audience and help boost follower numbers!

If you’re thinking of running a Facebook competition, there are many ways to go about setting up and running; we recently used an app for a series of competitions, this is what we found…

Our brief was to not only to increase engagement, but to also use the competitions as a way to capture data. As Facebook is designed with certain privacy controls, we needed to think outside of the Facebook box to create a competition. We turned to an integrated app, choosing North Social‘s Sweepstakes app for the job!

Shop Around: If you’re looking for an app to use on Facebook, spend a bit of time researching, reading user reviews, and comparing pricing. We looked at a few different app providers before choosing North Social; we liked the simplicity and flexibility of their service, as well as no long-term contract.

Using this app as a tool for competition came with several advantages:

In particular, the app had 3 stages of user engagement:

1. Like
This stage encouraged the user to ‘Like’ the Facebook Page before entering the competition. This is crucial for maintaining engagement and producing an open channel of conversation on Facebook, even after the user has entered the competition.

2. Competition + T&Cs
The competition page contained a detailed description of the prize, how to enter and a link to terms & conditions, as well as a built-in, customisable data capture form, securely hosted by North Social.

Think carefully about your T&Cs. Include any restrictions on entrants or prize conditions, data protection and permissions – especially if collecting personal information!

3. Share
The last stage encouraged the user to share the competition on their Facebook page. The app had its own ‘share’ button, with customisable thumbnail and copy for driving new entrants.

Each stage was easy to navigate and user-friendly. Plus, it looked professional and helped develop trust with the entrant, particularly with disclosing personal information.

There were, however, a few disadvantages of using an app for a competition.

If you’re considering a competition on Facebook, it’s important to keep these restrictions in mind:

Design
Each stage of the competition required its own artwork; this may not be a restriction if you have creative flair or access to a designer, and/or the budget and time to set up.

Mobile
The strongest disadvantage was the lack of access and integration with the mobile version of Facebook pages. Anyone accessing the competition on mobile, whether that was from their Facebook feed or a link on Twitter, was unable to enter.

Despite the disadvantages, if collecting data is important for your competition, we strongly recommend using an app. The app not only allowed us to keep to our main goal of capturing data, but also helped increase engagement across our Facebook page. For instance, within just two competitions, we had collected a couple hundred names and doubled our number of page ‘likes’.

To find out more about running a competition on Facebook, get in touch with us today! Speak to Michaela via email, michaela (at) fbsa (dot) co or call 07852230970.

Social Alchemy’s Most Viewed Blogs [May]

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Top of the blogs: the most viewed posts from May!

three blind mice

HARIBO Advert 2012 – Just too good

HARIBO Advert 2012 – Just too good

Quiet Storm creative team, Trevor Robinson and Neal Colyer got in touch with pre-viz rep, Rob Taylor to produce storyboards for their ‘Just Too Good’ campaign. Three Blind Mice artist James produced the trace and line before house artist, Jo Ley stepped in to bring each frame to life with colour.

link

three blind mice

Kit-Kat: Crane Animatic

Kit-Kat: Crane Animatic

The latest fantastic ‘Have a Break’ ad to hit our screens had it’s pre-production treatment created by non-other than our house team of illustrators and editors. House artists, Paul and Aaron drew and coloured the frames, which were then edited together with sound by suite resident, Sam.

link

jelly

END7 – Major Campaign

END7 – Major Campaign

Yesterday saw the launch of the END7 campaign, dedicated to eliminating seven major neglected tropical diseases (NTDs) as a public health threat to poor communities by the end of 2020.

Voice over was provided by English actor and comedian, Bill Nighy.

link

jelly

Latest by Tony Wilson

Latest by Tony Wilson

Last week, Tony sent us some of his latest illustrations for his client Ocean Design.

Although we cannot show the brand, we’d like to show you his fantastic illustrations of a fisherman and a yoga woman, which are used for the campaign.

link

drop your hat

HELP WANTED!

HELP WANTED!

We’re looking for some bubbly characters to join our lovely (even if we do say so ourselves) and ever growing team!

Your mission, should you choose to accept it, is to spread the word about how fantastic Drop Your Hat is and to get the people of Sunderland to download our FREE phone app through various activities!

link

agency art animation

Sunken bridge

Sunken bridge

A series of moats and fortresses were built over the West Brabant Water Line region of the Netherlands during the 17th century to give protection from invasion by France and Spain. Fort de Roovere was surrounded with a shallow moat that was too deep to march across, and too shallow for boats. In turn the earthen fort had remained protected – until now!

link

fuelled by social alchemy

Top of the blogs

Top of the blogs: the most viewed posts from the last 7 days!

29th July – Featuring: Zara Perfume, Gold’n Plump & Linda Clark

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Social Alchemy’s Top 7 Blogs [April]

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Top of the blogs: the most viewed posts from April!

three blind mice

Sneak Preview

Sneak Preview

Here is a sneak peek of what Threeblindmice have been up to the past few days…

Stay tuned for more!

link

three blind mice

Kit-Kat: Crane Animatic

Kit-Kat: Crane Animatic

The latest fantastic ‘Have a Break’ ad to hit our screens had it’s pre-production treatment created by non-other than our house team of illustrators and editors. House artists, Paul and Aaron drew and coloured the frames, which were then edited together with sound by suite resident, Sam.

link

jelly

4funkies : gregori saavedra

4funkies : gregori saavedra

Spanish illustrator, Gregori Saavedra, has produced this fantastic collage and animation for online services company, 4Funkies.

Initially, Gregori was briefed to produce a large format illustration to go with a song, written for 4Funkies.

link

jelly

Sandra Suy Love

Sandra Suy Love

This year our fashion illustrator, Sandra Suy has been a busy lady! Elle Magazine, both near and far, have been featuring Sandra’s fantastic work!

These fantastic hand drawn illustrations are for Spanish Elle Magazine’s monthly horoscope section…

link

fuelled by social alchemy

14 Inspiring Examples of Street Art

14 Inspiring Examples of Street Art

This week we’ve chosen a few of our favourite Pinterest finds featuring street art – everything from outdoor installations to graffiti!

Click on each image to get access to their original site, and see more of our awesome design pins – enjoy!

link

drop your hat

HELP WANTED!

HELP WANTED!

We’re looking for some bubbly characters to join our lovely (even if we do say so ourselves) and ever growing team!

Your mission, should you choose to accept it, is to spread the word about how fantastic Drop Your Hat is and to get the people of Sunderland to download our FREE phone app through various activities!

link

agency art animation

Sunken bridge

Sunken bridge

A series of moats and fortresses were built over the West Brabant Water Line region of the Netherlands during the 17th century to give protection from invasion by France and Spain. Fort de Roovere was surrounded with a shallow moat that was too deep to march across, and too shallow for boats. In turn the earthen fort had remained protected – until now!

link

New Client! Drop Your Hat – Offers at the ‘drop of a hat’

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We’re excited to announce that we are working with Sunderland-based, Drop Your Hat and the launch of their last-minute offers website and mobile apps.

Drop Your Hat

Fuelled by Social Alchemy were approached to help raise the social profile, as well as build and manage the Drop Your Hat online community, with the aim to boost brand awareness and registrations amongst Sunderland residents, who the deals will be specifically tailored for.

Drop Your Hat Facebook page

So far we have set up the Drop Your Hat Twitter profile and Facebook page, as well as a G+ page and blog. We have also set up a number of Facebook targeted ads, plus we’re managing a series of competitions; the first of these started last week with the Drop Your Hat Mother’s Day Give Away!!

We’re looking forward to continuing our work with Drop Your Hat.

10 pins to make you smile!

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Written by Fuelled by Social Alchemy

23/02/2012 at 7:30 am

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