Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘plan

The Alchemist’s Most Viewed [July]

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Top of the blogs: the most viewed posts from July!

three blind mice

HARIBO Advert 2012 – Just too good

HARIBO Advert 2012 – Just too good

Quiet Storm creative team, Trevor Robinson and Neal Colyer got in touch with pre-viz rep, Rob Taylor to produce storyboards for their ‘Just Too Good’ campaign. Three Blind Mice artist James produced the trace and line before house artist, Jo Ley stepped in to bring each frame to life with colour.

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three blind mice

NEW Hovis advert with Victoria Pendleton

NEW Hovis advert with Victoria Pendleton

We recently produced a photomatic for MCBD’s latest series of Hovis ads featuring Victoria Pendleton. Our artist Richard drew the frames and our in-house editor, Ajay, put the finished piece together.

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jelly

Valentino by Sandra Suy

Valentino by Sandra Suy

What do you think of this fantastic new personal piece, entitled “Valentino” by Sandra Suy.

Once again, another beautiful, hand drawn fashion creation!

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jelly

d&ad new blood 2012 – our top picks!

d&ad new blood 2012 – our top picks!

At the end of June, the jelly team headed to D&AD’s New Blood exhibition, showcasing the very best new talent from graduates in graphic design, visual communication, and other commercial creative arts.

Here’s a selection of our favourite graduates…

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wings

PITCHING FOR SUCCESS

PITCHING FOR SUCCESS

We understand that the pitching process, to both existing and new clients, can be a formidable experience; with tight deadlines and high expectations, your presentation needs to be perfect.

That’s why our clients turn to us…

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agency art animation

And We’re Off! London Olympic Games 2012!

And We’re Off! London Olympic Games 2012!

Today the 2012 Summer Olympic Games officially begin with the much anticipated opening ceremony! Many of the games will be held at the new, 200 hectare Olympic Park (above), built at Stratford in the east of London.

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fuelled by social alchemy

Having a Plan: Your Marketing Maestro

Having a Plan: Your Marketing Maestro

This week I have thought hard about where to start and well, the beginning seemed the logical option. Having a plan.

I want to start with an interesting article I read in The Guardian about orchestra conductors. It fascinated me because, like many people, I had always taken for granted the role of a conductor!

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How do I get people to LIKE my Facebook page?

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Copyright ©2012 iStockphoto®

Second in my series of FAQs and one that has popped into conversation a lot lately; how do I get people to like my Facebook page?

If you’re expecting a simple answer, I’m afraid to tell you that a one-size-fits-all solution doesn’t exist. Sorry! However, there are many ways you can use and manage your page more effectively to increase its popularity.

In my experience, SMEs tend to overlook some of the basics of running a Facebook page; purpose, content and find-ability:

Purpose starts with having a plan. It doesn’t have to be a detailed plan, however, you should at least identify who you are trying to communicate with and what you want to achieve with your page.

For example; “my page is for my customers to find out about my latest product updates; and feedback with any issues.”

By knowing about your ‘target audience’ – their age range, location and interests – you can tailor your content to suit their needs. Your content is from everything you post – your messages, pictures, links – to the apps you integrate and can decide, not only whether people LIKE but also interact and engage with your page.

That is assuming, of course, that your audience can find your page to LIKE it in the first place. Find-ability, as I like to call it, is determining how (not so) easy your page is to find. It can be as simple as having a Facebook button on your website or link in your email footer to let your audience know you have a page. There’s also the option of Facebook Adverts which can target your audience already on the platform.

From my experience, the success of a Facebook page is determined by the time and effort that you invest. Maintain a dedicated approach and you will nurture engaged followers over time.

Written by Fuelled by Social Alchemy

17/02/2012 at 4:44 pm

Having a Plan: Your Marketing Maestro

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As promised, I’m making a start on blogging for this site – about time, I know! This week I have thought hard about where to start and well, the beginning seemed the logical option. Having a plan.

The conductor is crucial to the performance of an orchestra

I want to start with an interesting article I read in The Guardian about orchestra conductors. It fascinated me because, like many people, I had always taken for granted the role of a conductor!

The conductor is described as having the most important role of an orchestra; the audience only gets to experience their hand waving during a performance however, it’s their behind-the-scenes knowledge, relentless practising and interpretation of the composition that makes that performance what it is.

And whilst each musician within an orchestra could play unaided, it’s the conductor who decides how it should be played based on extensive knowledge of, not only all the instruments in the orchestra, but the composition itself.

The role of the conductor is crucial to the performance of an orchestra – A great musical experience cannot be created simply by getting the notes right.

So, how does my new-found understanding of music maestros relate to having a plan? Well, because a company without a marketing plan is like an orchestra without a conductor: “A great marketing experience cannot be created simply by getting the departments right.”

I say departments; whether you outsource or keep your marketing in-house, I expect your website, sales, social, mobile, PR and advertising are managed by different people or companies. Like the musicians within an orchestra, each department can play unaided and do what they interpret best for the composition – your business. However, without a conductor, a marketing plan, how can you guarantee that they are performing to the same melody?

Too many SMEs make the mistake of not having a plan first, leading to inconsistencies throughout their marketing and even their sales. Whilst individual department strategies can be developed by each expert in their field, the marketing plan should outline the key goals to be achieved.

I’ll be touching on marketing plans again soon; in the mean time, if your business requires a marketing plan, visit businesslink.gov.uk for some guidelines.

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Written by Fuelled by Social Alchemy

12/01/2012 at 8:00 am

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