Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘search engine optimisation

10 Tips Organic Search Engine Optimisation

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I often have clients asking me how they can improve their business’s organic search engine page rank; and while there are many factors that affect how search engines (such as Google) rank a site, I always say improvement needs to start from the beginning – with the website itself.

10 Tips To Improve Your Website For Organic Search

If you think your website is under performing in organic search, take a look at these 10 useful tips and see what you can improve!

Written by Fuelled by Social Alchemy

22/04/2014 at 2:31 pm

22nd July – Samsonite, Wired Magazine & The YCC

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Top of the blogs: the most viewed posts from the last 7 days!

Heaven & Helladtec

Heaven & Hell
We love this print campaign from JWT Shanghai for Samsonite’s Cosmolite suitcase. We’re not the only ones either as it just won the Grand Prix in the 2011 Press Lions contest at Cannes! We love the depiction of a classical-style heaven-and-hell sculpture scene.

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Why use images in your articles & blog posts?fuelled by social alchemy

Why use images in your articles & blog posts?
An image is, indeed, worth a thousand words. While the content is the most important part of a blog post, taking the time to select an engaging and interesting image can enhance your posts, add a little extra on-page SEO and turn good posts into great ones!

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Badger Badgegary swift

Badger Badge
We wanted to come up with some promotional items and this badger badge was one of our first ideas! We’re thinking about turning this design into stickers too. We thought it would appeal to everyone – young and old, male and female – unless you’re just not a fan of furry critters!

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event: life as an illustratorjelly

Event: Life as an Illustrator
Jelly and The Young Creative Council host the first of a two-part event full of creativity. The two have joined forces in presenting splendour to an open audience with two of Jelly’s most prolific artists; Matt Lyon and Alison Carmichael.

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No Problem

No Problem
Check out this fantastic, summery image produced by illustrator Timba Smits for Wired Magazine!

You can see more of his fantastic retro-styled figurative illustrations and character designs, as well as more editorial work, on the jelly London website here…

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2D Illustrations with Photographic Backgroundsthree blind mice

2D Illustrations with Photographic Backgrounds
We would like to share a new and exciting visual style that we have developed for producing animatics for research, using 2D illustrations and combining them with real photographic backgrounds.

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Meet the Artist: James W

Meet the Artist: James W
Film buff and part-time DJ, James joined the Three Blind Mice team at an early age. Even though still one of the youngest, his talent for drawing storyboard frames are legendary around town.

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Why use images in your articles & blog posts?

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An image is, indeed, worth a thousand words. While the content is the most important part of a blog post, taking the time to select an engaging and interesting image can enhance your posts, add a little extra on-page SEO and turn good posts into great ones!

a true festival beauty
A good example of using photography to enhance a piece of editorial work, taken from blog.ikeepfit.com

So why use images in your articles and blog posts?
The most obvious reason is to catch the reader’s attention! An image says in a few seconds more than words ever could. It can encourage a mood or highlight a tone of voice. What’s important, is that the right image will encourage the potential reader to stick around and read your post.

Images also break up long blocks of text, and can make your article easier to read.

Images can be used as headings to direct the eye to the main points within your article, plus they are handy for illustrating a point. If you’re trying to explain something confusing or you have something that needs clarifying, the correct image will make it easier for your reader to understand.

Does your blog or website have quite a simple design? A nice colourful image accompanying your text will also help to create a more visually memorable experience for the reader.

Any images you use will be indexed by Google and come up in searches. This is why it’s important to name your files correctly and to use descriptive but relevant words to tag your image.

In our next post we’ll be talking about image sourcing – so keep your eyes peeled!

Social Alchemy Explains… WordPress

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Each week I’ll be explaining a term or an area of social media.  If there’s anything you’d like me to feature, feel free to drop me an e-mail to michaela@fuelledbysocialalchemy.com.

WordPress: An easy-to-use, open source blogging tool (taken from WordPress.com)

Tell me more…

So, you’ve decided that you want to start a blog.  You’ve come up with your schedule… and what now?  You need a location to host it, of course!  If you do an online search for blog hosting sites, you’ll see there are many different hosts: Blogger (also known as blogspot), Livejournal, Typepad… – and, WordPress!

So, why WordPress in particular?

As some of you may already know, I love WordPress – I host all my blogs on there.  Here are a few reasons why…

– It’s free!
– It comes with brilliant statistics
– You can link it to your Facebook, Twitter, LinkedIn, Flickr and Delicious (any many more!)
YouTube videos can be embedded
– WordPress.org lets you host from your own domain; WordPress.com gives you a domain
– It comes with LOADS of adjustable templates
– As a directory it has heightened SEO
…. my list could go on for a while!

In the next few weeks I’ll be offering tips ‘n’ tricks on how to use WordPress effectively – so, keep an eye out!

Written by Fuelled by Social Alchemy

21/06/2010 at 9:00 am

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