Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘Search engine optimization

10 Tips Organic Search Engine Optimisation

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I often have clients asking me how they can improve their business’s organic search engine page rank; and while there are many factors that affect how search engines (such as Google) rank a site, I always say improvement needs to start from the beginning – with the website itself.

10 Tips To Improve Your Website For Organic Search

If you think your website is under performing in organic search, take a look at these 10 useful tips and see what you can improve!

Written by Fuelled by Social Alchemy

22/04/2014 at 2:31 pm

Panda Watch

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A cutely codenamed Google Algorithm has been wrecking havoc on organic search traffic.

Google Panda Revelations

I suspected that a website had been marked as “low quality” and was being affected by Google Panda when I reviewed traffic over the last twelve months. The data showed a:

  • 16% decrease in organic search visits
  • 55% decrease in Google referral visits
  • Google traffic landing on only 33% of pages

More alarmingly, the accompanying graph clearly showed a gradual, weekly decline in visits.

After some investigating, here’s what I found…

5 Most Read Blogs From November

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Written by Fuelled by Social Alchemy

30/11/2012 at 9:00 am

5 Most Read Blogs From October

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Written by Fuelled by Social Alchemy

31/10/2012 at 9:00 am

How do content managers spend their time?

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Next in my series of FAQs; how do content managers spend their time?

Only recently have I been able to answer this with some solid figures; this is (generally) how the last two months of content management have been allocated (across all clients):

social alchemy average month

Taadaa! OK, pie charts are a little 90s but it shows, clearly and colourfully, how an average month is spent managing different areas of online content. Not surprisingly, blogging has the most time allocation with 40+ posts written and scheduled each month!

So, what does this all mean? As a social media content manager, my role is to actively post new content onto different social platforms on behalf of my clients. As you can see from the break down, articles (blogging) and conversation (Twitter/Facebook) are the key roles performed.

If you were to break down the roles further, the majority of my month is spent copy writing (using SEO keywords), editing images in Photoshop, followed by HTML & CSS coding; not forgetting to mention researching content and collecting data.

(In case you were wondering about the ‘other’ segment, that covers other sharing, such as on StumbleUpon, G+, Flickr and Pinterest, to name a few…)

If you would like to find out more about content management, please get in touch! Either drop me an email to michaela@fbsa.co or call +44 (0)113 226 6274

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