Fuelled by Social Alchemy

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Posts Tagged ‘search engine

10 Tips Organic Search Engine Optimisation

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I often have clients asking me how they can improve their business’s organic search engine page rank; and while there are many factors that affect how search engines (such as Google) rank a site, I always say improvement needs to start from the beginning – with the website itself.

10 Tips To Improve Your Website For Organic Search

If you think your website is under performing in organic search, take a look at these 10 useful tips and see what you can improve!

Written by Fuelled by Social Alchemy

22/04/2014 at 2:31 pm

Panda Watch

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A cutely codenamed Google Algorithm has been wrecking havoc on organic search traffic.

Google Panda Revelations

I suspected that a website had been marked as “low quality” and was being affected by Google Panda when I reviewed traffic over the last twelve months. The data showed a:

  • 16% decrease in organic search visits
  • 55% decrease in Google referral visits
  • Google traffic landing on only 33% of pages

More alarmingly, the accompanying graph clearly showed a gradual, weekly decline in visits.

After some investigating, here’s what I found…

Social Alchemy Explains… YouTube

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Each week I’ll be explaining a term or an area of social media.  If there’s anything you’d like me to feature, feel free to drop me an e-mail to michaela@fuelledbysocialalchemy.com.

YouTube: “The world’s most popular online video community” (taken from youtube.com)

Tell us something we don’t already know…

OK, apologies.  If you’re reading this, you’re probably already familiar with YouTube – either because you’ve watched a clip or a TV programme, or even read about it in the papers.  I’m going to try and offer you some information you may or may not already know!

Social Media Platform vs Search Engine

YouTube was set up to be a community of video sharers so, that makes it a Social Media platform. Yes?  Well… and No.  Did you know that YouTube was owned by our friend, Google?  In December ’09, YouTube searches made up around 28% of all searches made through Google – a whopping 3.9 billion!  That almost equals that of Yahoo web search and Bing COMBINED!  That’s powerful stuff! (moreaboutadvertising.com)

So, we should all join YouTube?

Well, not exactly.  One in four videos watched on YouTube are for the Vevo music channel (Lady Gaga is a prime example!); then there’s all those really popular but stupid videos like Charlie Bit My Finger or Sneezing Panda, film previews, film clips, tv clips, tv programmes, more music videos, mobile videos… and then you have your video – amongst the billions! Sadly, there’s more to a successful video than just being on YouTube!

In the next few weeks I’ll be offering tips ‘n’ tricks on how to use YouTube effectively – so, keep an eye out!

The Alchemist’s Way to Keeping Up-To-Date

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This is where I offer you tips ‘n’ tricks on the elements of social media!

Element: Research

Social media is all about generating conversation; it doesn’t matter if that conversation takes place at a networking event, or online – even over the phone to a potential client or customer?  With the amount of conversation that you take part in, it’s important to always have things to discuss or be kept up-to-date with the latest in that field!

A tool I use is Google Alerts.  A free tool which uses Google’s search engine to send updates to you via e-mail.

Now, a few weeks ago I told you about the Google Search-Based Keyword Tool.  Once you’ve found your keywords, why not use them in Google Alerts?  The results you receive can be used now, or bookmarked for future reference!

I would remind you, however, that Google searches the entire WORLD-Wide-Web for your updates.  If a term such as “design” is too broad, make it more specific to your field – such as “design UK” or “digital design”.

The Alchemist’s Way

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This is where I offer you tips ‘n’ tricks on the elements of social media!

Element: SEO (what is SEO?)

Google Search-based Keyword Tool
https://adwords.google.com/select/KeywordToolExternal is a website that I highly recommend to anyone who wants to work towards optimising their search engine status.

It has three main functions:  firstly, it can scan any website address and list the keywords that it finds;  secondly, it can take a keyword or phrase and offer alternative similar keywords and phrases; thirdly, it offers statistics on that word/phrase’s popularity as a search in Google.

Why is this important?
Well, a search engine can intelligently read any website, and your relevance to a search determines where you are in the search results.  Basically, if you want your target audience to find you, the content you offer and what your audience are searching for need to be the same or very similar.

This tool allows you to see how the search engine sees your website; and see what are popular searches in the same field.  If you find that your website isn’t receiving many hits per week, or your blog isn’t listing in the top 5 pages of Google’s results, then this tool may explain the reason why!

Written by Fuelled by Social Alchemy

18/05/2010 at 9:00 am

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