Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘seo

10 Tips Organic Search Engine Optimisation

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I often have clients asking me how they can improve their business’s organic search engine page rank; and while there are many factors that affect how search engines (such as Google) rank a site, I always say improvement needs to start from the beginning – with the website itself.

10 Tips To Improve Your Website For Organic Search

If you think your website is under performing in organic search, take a look at these 10 useful tips and see what you can improve!

Written by Fuelled by Social Alchemy

22/04/2014 at 2:31 pm

How do content managers spend their time?

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Next in my series of FAQs; how do content managers spend their time?

Only recently have I been able to answer this with some solid figures; this is (generally) how the last two months of content management have been allocated (across all clients):

social alchemy average month

Taadaa! OK, pie charts are a little 90s but it shows, clearly and colourfully, how an average month is spent managing different areas of online content. Not surprisingly, blogging has the most time allocation with 40+ posts written and scheduled each month!

So, what does this all mean? As a social media content manager, my role is to actively post new content onto different social platforms on behalf of my clients. As you can see from the break down, articles (blogging) and conversation (Twitter/Facebook) are the key roles performed.

If you were to break down the roles further, the majority of my month is spent copy writing (using SEO keywords), editing images in Photoshop, followed by HTML & CSS coding; not forgetting to mention researching content and collecting data.

(In case you were wondering about the ‘other’ segment, that covers other sharing, such as on StumbleUpon, G+, Flickr and Pinterest, to name a few…)

If you would like to find out more about content management, please get in touch! Either drop me an email to michaela@fbsa.co or call +44 (0)113 226 6274

The 7 Most Viewed Blogs This Week!

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Top of the blogs: the most viewed posts from the last 7 days!

inspire. create.

Call For Entries!

Call For Entries!

As part of our campaign to help retain the best creative talent within in the region we are hosting an exhibition – with a twist! Not only will we give local students and freelancers the chance to showcase their digital work to the thriving creative sector we have here in Leeds, but we have also secured two fantastic prizes for the winners…

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adtec

We love print… business cards!

We love print… business cards!

This week we’ve seen some fantastic examples of business cards online so we thought we’d share them with you!

Business cards are one of the many services we offer. To find out more about the print services we offer click, visit our website!

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jelly

Vector Illustrations of Well-Known UK Architecture

Vector Illustrations of Well-Known UK Architecture

Art Director, Ben Clarke and Colin Swan from design agency, Further got in touch with us produce vector illustrations of well-known UK architecture and landmarks for Network Rail.

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jelly

damien illustrates food on the move

Damien illustrates ‘food on the move’

Damien Weighill‘s brilliant hand drawn line illustrations can be found on packaging for the Marks & Spencer ‘food on the move’ range!

Marks & Spencer and brand consultancy, Landor Associates got in touch with us to created drawings and lettering for a new, healthier M&S food range.

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three blind mice

SUPER SATURDAY!

Super Saturday!

Last weekend I was lucky enough to get invited along to the One year anniversary of the Paralympics with Michael. We danced the night away to the likes of The Saturdays, Dappy from N-Dubz and The Sugababes… What a lucky mouse I am!!

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three blind mice

Dress Like a Banker Day

‘Dress Like a Banker’ Day

Last Friday was deemed to be ‘Dress Like a Banker’ Day at TBM.

Jelly motion producer, Natalie, found herself dreaming about what it would be like to have a proper job… so we thought we’d dress up to find out!

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fuelled by social alchemy

Top of the blogs

Top of the blogs: the most viewed posts from the last 7 days!

29th July – Featuring: Zara Perfume, Gold’n Plump & Linda Clark

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23rd September – Kineticmesh 3D, Listerine & Udderbelly

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Top of the blogs: the most viewed posts from the last 7 days!

Design of the week: Utenadtec

Design of the week: Uten

We picked Uten for ‘design of the week’ because their packaging encourages the buyer to re-use; when the jar is empty simply take of the tags (the string makes sure you’ll have no sticky glue marks!) and use the empty containers to store your own delicious foods!

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Kineticmesh – 3D for Stills & Animationjelly

Kineticmesh – 3D for Stills & Animation

We have now added Kineticmesh to our illustration roster for their high-end, photoreal 3D design!

Kineticmesh always deliver breath-taking, photorealistic, 3D animation.

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steven bonner: latest editorial

Steven Bonner: Latest Editorial

jelly lettering artist, Steven Bonner, has been busy with typographical creations UK magazines, Computer Arts & Advanced Photoshop.

‘Designers Every Day’ was produced for Computer Arts’ advertising campaign to promote the magazine’s redesign. The ‘Art of Type’ was a feature opener for Advanced Photoshop magazine.

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EVENT VISUALISINGthree blind mice

EVENT VISUALISING

PR, social media and experiential marketing agency Cake wanted a special VIP bar and had a few ideas of what furnishings should be included, but they needed to present what it would look like to their client to gain the seal of approval.

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Listerine – Protection for the Day

Listerine – Protection for the Day

It’s fantastic to see another TV commercial has made it through the research stages with our animatic!

This is the photomatic/live action animatic was produced for JWT and Listerine. The actors were casted and filmed on green screen before being dropped onto photomatic backgrounds.

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Top of the blogs: the most viewed posts from the last 7 days!social alchemy

Top of the blogs: the most viewed posts from the last 7 days!

Top of the blogs: the most viewed posts from the last 7 days! Featuring: Zara Perfume, Gold’n Plump & Linda Clark.

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29th July – Zara Perfume, Gold’n Plump & Linda Clark

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Top of the blogs: the most viewed posts from the last 7 days!

Bee playing cardsadtec

Bee playing cards
This week for ‘we love print’ we chose these fantastic special edition playing cards. Tally-Ho and Bee playing cards have been the professionals’ choice for decades due to their high quality stock, feel, and finish. At only $5 a pack we are sure they’re going to be popular with anyone who is a fan of card games!

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Why use images in your articles & blog posts?fuelled by social alchemy

Why use images in your articles & blog posts?
An image is, indeed, worth a thousand words. While the content is the most important part of a blog post, taking the time to select an engaging and interesting image can enhance your posts, add a little extra on-page SEO and turn good posts into great ones!

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Monster Carrotgary swift

Monster Carrot
This character development picture was for an article in a trade magazine talking about the issues and problems with genetically modified food.
This monster carrot lifted the article and editor said it gave their pages a ‘creative crunch’.

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Gold’n Plump Chi- sorry, Lettering!jelly

Gold’n Plump Chi- sorry, Lettering!
There seems to be no end to Alison Carmichael and her talent for producing food-related lettering; from tea leaves to butter, mayonnaise to… chicken! Her latest batch of hand-lettered genius comes in the form of worded chickens for US brand, Gold’n Plump.

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Zara Perfume illustrated by Sandra Suy

Zara Perfume illustrated by Sandra Suy
On a recent trip to Germany, we were delighted to see the work of our fashion & figurative illustrator, Sandra Suy, on Zara perfume packaging!

You can see more of her fantastic fashion illustrations on the jelly London website here…

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Animatics for Research – A Unique Approachthree blind mice

Animatics for Research – A Unique Approach
The ‘post recessionary’ period has seen a rapid growth in the research market for ad agencies. Clients are becoming more and more cautious about committing budgets to large TVC productions without thorough qualitative & quantitative research first.

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April Artist Showcase

April Artist Showcase
This week we’ve got the very lovely and talent artist Linda in the house and answering our artist questions. Linda has been with us now for quite some time but she’s as fresh faced and lovelier than ever. So here she is answering those all important questions…

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22nd July – Samsonite, Wired Magazine & The YCC

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Top of the blogs: the most viewed posts from the last 7 days!

Heaven & Helladtec

Heaven & Hell
We love this print campaign from JWT Shanghai for Samsonite’s Cosmolite suitcase. We’re not the only ones either as it just won the Grand Prix in the 2011 Press Lions contest at Cannes! We love the depiction of a classical-style heaven-and-hell sculpture scene.

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Why use images in your articles & blog posts?fuelled by social alchemy

Why use images in your articles & blog posts?
An image is, indeed, worth a thousand words. While the content is the most important part of a blog post, taking the time to select an engaging and interesting image can enhance your posts, add a little extra on-page SEO and turn good posts into great ones!

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Badger Badgegary swift

Badger Badge
We wanted to come up with some promotional items and this badger badge was one of our first ideas! We’re thinking about turning this design into stickers too. We thought it would appeal to everyone – young and old, male and female – unless you’re just not a fan of furry critters!

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event: life as an illustratorjelly

Event: Life as an Illustrator
Jelly and The Young Creative Council host the first of a two-part event full of creativity. The two have joined forces in presenting splendour to an open audience with two of Jelly’s most prolific artists; Matt Lyon and Alison Carmichael.

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No Problem

No Problem
Check out this fantastic, summery image produced by illustrator Timba Smits for Wired Magazine!

You can see more of his fantastic retro-styled figurative illustrations and character designs, as well as more editorial work, on the jelly London website here…

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2D Illustrations with Photographic Backgroundsthree blind mice

2D Illustrations with Photographic Backgrounds
We would like to share a new and exciting visual style that we have developed for producing animatics for research, using 2D illustrations and combining them with real photographic backgrounds.

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Meet the Artist: James W

Meet the Artist: James W
Film buff and part-time DJ, James joined the Three Blind Mice team at an early age. Even though still one of the youngest, his talent for drawing storyboard frames are legendary around town.

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Why use images in your articles & blog posts?

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An image is, indeed, worth a thousand words. While the content is the most important part of a blog post, taking the time to select an engaging and interesting image can enhance your posts, add a little extra on-page SEO and turn good posts into great ones!

a true festival beauty
A good example of using photography to enhance a piece of editorial work, taken from blog.ikeepfit.com

So why use images in your articles and blog posts?
The most obvious reason is to catch the reader’s attention! An image says in a few seconds more than words ever could. It can encourage a mood or highlight a tone of voice. What’s important, is that the right image will encourage the potential reader to stick around and read your post.

Images also break up long blocks of text, and can make your article easier to read.

Images can be used as headings to direct the eye to the main points within your article, plus they are handy for illustrating a point. If you’re trying to explain something confusing or you have something that needs clarifying, the correct image will make it easier for your reader to understand.

Does your blog or website have quite a simple design? A nice colourful image accompanying your text will also help to create a more visually memorable experience for the reader.

Any images you use will be indexed by Google and come up in searches. This is why it’s important to name your files correctly and to use descriptive but relevant words to tag your image.

In our next post we’ll be talking about image sourcing – so keep your eyes peeled!

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