Fuelled by Social Alchemy

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Posts Tagged ‘Site Management

Creating Content: Start With What You Know

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Creating content, whether it is for a blog or social media platform, does not have to be difficult. Sometimes it is just recognising what you – a person or business – have to offer.  A wealth of knowledge exists simply from experiencing everyday life!

discover an untapped gold mine – your own valuable resource for content

Alchemy: the transmutation of a common element into a substance of greater value

The truth is that each of us underestimate the knowledge that we have; it is easy to believe that something is simply common knowledge or not useful to anyone else. However, if you begin to recognise the importance of the information you know, you will discover an untapped gold mine – your own valuable resource for content!

At Social Alchemy we recognise the importance of our clients’ knowledge and productivity, which is why our primary role is publishing and promoting their experiences and projects.

Find out more here!

How do content managers spend their time?

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Next in my series of FAQs; how do content managers spend their time?

Only recently have I been able to answer this with some solid figures; this is (generally) how the last two months of content management have been allocated (across all clients):

social alchemy average month

Taadaa! OK, pie charts are a little 90s but it shows, clearly and colourfully, how an average month is spent managing different areas of online content. Not surprisingly, blogging has the most time allocation with 40+ posts written and scheduled each month!

So, what does this all mean? As a social media content manager, my role is to actively post new content onto different social platforms on behalf of my clients. As you can see from the break down, articles (blogging) and conversation (Twitter/Facebook) are the key roles performed.

If you were to break down the roles further, the majority of my month is spent copy writing (using SEO keywords), editing images in Photoshop, followed by HTML & CSS coding; not forgetting to mention researching content and collecting data.

(In case you were wondering about the ‘other’ segment, that covers other sharing, such as on StumbleUpon, G+, Flickr and Pinterest, to name a few…)

If you would like to find out more about content management, please get in touch! Either drop me an email to michaela@fbsa.co or call +44 (0)113 226 6274

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