Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘social media

A Look Back At Marketing in 2013

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As business is winding-down for Christmas, I finally have the opportunity to look back on what has happened in the last twelve months. It’s been a busy year, to say the least, littered with interesting projects and inspiring new encounters!

A Look Back At Marketing in 2013

Change is an inevitable outcome of the shifting sands of internet marketing and 2013 is no exception to this; every challenge is a new experience to learn and develop. So I’ve decided to share some of my experiences from the last twelve months, a mixture of personal encounters, project highlights and lowlights, internet trends and some predictions for 2014! Continue reading…

Marketing Industry Agencies Have Marketing Problems Too

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Let’s be honest. Many agencies, from all disciplines of marketing, have a guilty secret: problems marketing themselves.

The Marketing Paradox

The Marketing Paradox

The wealth of knowledge and experience within an agency is channelled to improve growth of paying clients, and not used to improve the growth of the agency, despite how competitive the marketing industry is.

As a result, agencies themselves often have poor marketing. It can be seen across all sectors; from the creative, to advertising, digital and PR: out-dated website design and coding, quiet or irregular social media presence, ineffective optimisation for search engines, few visible case studies, and little or no agency advertising and PR.

The Reason… and the Real Reasons.

5 Ways To Make Time For Social Media

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What to do when “there is not enough hours in the day” for social media.

Small businesses, regardless of industry and background, tend to share a common enemy. Time. There simply is not enough of it!

5 Ways To Make Time For Social Media

Small businesses have to prioritise their work to get things done in time and often marketing, particularly social media, gets pushed to the bottom of the list. It is not an irrational decision to put the needs of paid clients first and the needs of your own business second. However, abandoning your social media until your next quiet spell will prevent you from nurturing relationships with existing customers and communicating your products or services to new ones.

Fortunately, there are ways to make time for social media without compromising your current business! Here are just five of them to get you started.

 

Creating Content: Start With What You Know

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Creating content, whether it is for a blog or social media platform, does not have to be difficult. Sometimes it is just recognising what you – a person or business – have to offer.  A wealth of knowledge exists simply from experiencing everyday life!

discover an untapped gold mine – your own valuable resource for content

Alchemy: the transmutation of a common element into a substance of greater value

The truth is that each of us underestimate the knowledge that we have; it is easy to believe that something is simply common knowledge or not useful to anyone else. However, if you begin to recognise the importance of the information you know, you will discover an untapped gold mine – your own valuable resource for content!

At Social Alchemy we recognise the importance of our clients’ knowledge and productivity, which is why our primary role is publishing and promoting their experiences and projects.

Find out more here!

Most Popular Blog Posts This February

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A quick look at the trending social alchemy blog posts from the past 30 days

Most Popular Blog Posts This February

In a slight change to our previous monthly posts, we’ve not only looked at unique page views and organic search, but also ‘likes’ and ‘notes’ now that we have a new tumblr blog in our collection!

Here’s a round-up of the posts which received the most attention this month.

Written by Fuelled by Social Alchemy

28/02/2013 at 11:02 am

Who Are Your Target Audience?

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Identifying a target audience is one of the fundamental aspects of running a business, however I was more than surprised to discover that many companies are not quite sure who theirs is.

Unmasking the people behind your market

In this article, I will try to offer a simple introduction to help demystify what a target audience is and offer a few tips for identifying yours. Continue reading…

 

Written by Fuelled by Social Alchemy

12/02/2013 at 9:36 am

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