Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘social media

Guest Post: Why You Should Be On LinkedIn

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This past month, professional social networking site LinkedIn has been a frequent point of conversation among my clients.

Rather than hear my opinion on the site, I’ve decided to hand the reins to my good friend and personal branding expert, Jennifer Holloway. She develops compelling LinkedIn profiles for her clients, and knows a thing or two about what not to do! Take it away…

Guest Post: Why You Should Be On LinkedIn

Missing the LinkedIn trick

I’m a huge fan of LinkedIn and as a site that has more than 200 million registered users worldwide, I figure one or two of you out there might be too. It’s a great tool for business (I’ve got clients as a direct result of them seeing my profile) complementing the more social nature of Facebook and Twitter as a way of getting your personal brand out there. Which is why it baffles me that so many people have yet to discover its benefits.

I’m given a number of reasons when I ask someone why they’re not on there, so I thought it would be helpful to share my thoughts on each one…

Top Posts from 2012

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As a final goodbye to 2012, here’s a round-up of the most popular posts…

Top Posts from 2012

In this last year we have published over 800 blog posts for both ourselves and our clients. Most of our posts have had a roaring success with generating traffic, many with the help of social media and some savvy copy writing.

Click here to see posts that have received the most traffic throughout 2012!

Grab a cuppa, sit back and enjoy!

 

The Alchemist’s Most Viewed [July]

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Top of the blogs: the most viewed posts from July!

three blind mice

HARIBO Advert 2012 – Just too good

HARIBO Advert 2012 – Just too good

Quiet Storm creative team, Trevor Robinson and Neal Colyer got in touch with pre-viz rep, Rob Taylor to produce storyboards for their ‘Just Too Good’ campaign. Three Blind Mice artist James produced the trace and line before house artist, Jo Ley stepped in to bring each frame to life with colour.

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three blind mice

NEW Hovis advert with Victoria Pendleton

NEW Hovis advert with Victoria Pendleton

We recently produced a photomatic for MCBD’s latest series of Hovis ads featuring Victoria Pendleton. Our artist Richard drew the frames and our in-house editor, Ajay, put the finished piece together.

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jelly

Valentino by Sandra Suy

Valentino by Sandra Suy

What do you think of this fantastic new personal piece, entitled “Valentino” by Sandra Suy.

Once again, another beautiful, hand drawn fashion creation!

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jelly

d&ad new blood 2012 – our top picks!

d&ad new blood 2012 – our top picks!

At the end of June, the jelly team headed to D&AD’s New Blood exhibition, showcasing the very best new talent from graduates in graphic design, visual communication, and other commercial creative arts.

Here’s a selection of our favourite graduates…

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wings

PITCHING FOR SUCCESS

PITCHING FOR SUCCESS

We understand that the pitching process, to both existing and new clients, can be a formidable experience; with tight deadlines and high expectations, your presentation needs to be perfect.

That’s why our clients turn to us…

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agency art animation

And We’re Off! London Olympic Games 2012!

And We’re Off! London Olympic Games 2012!

Today the 2012 Summer Olympic Games officially begin with the much anticipated opening ceremony! Many of the games will be held at the new, 200 hectare Olympic Park (above), built at Stratford in the east of London.

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fuelled by social alchemy

Having a Plan: Your Marketing Maestro

Having a Plan: Your Marketing Maestro

This week I have thought hard about where to start and well, the beginning seemed the logical option. Having a plan.

I want to start with an interesting article I read in The Guardian about orchestra conductors. It fascinated me because, like many people, I had always taken for granted the role of a conductor!

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The Alchemist’s Way: Using Apps for Facebook Competitions

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Competitions are a brilliant way of engaging with your audience and help boost follower numbers!

If you’re thinking of running a Facebook competition, there are many ways to go about setting up and running; we recently used an app for a series of competitions, this is what we found…

Our brief was to not only to increase engagement, but to also use the competitions as a way to capture data. As Facebook is designed with certain privacy controls, we needed to think outside of the Facebook box to create a competition. We turned to an integrated app, choosing North Social‘s Sweepstakes app for the job!

Shop Around: If you’re looking for an app to use on Facebook, spend a bit of time researching, reading user reviews, and comparing pricing. We looked at a few different app providers before choosing North Social; we liked the simplicity and flexibility of their service, as well as no long-term contract.

Using this app as a tool for competition came with several advantages:

In particular, the app had 3 stages of user engagement:

1. Like
This stage encouraged the user to ‘Like’ the Facebook Page before entering the competition. This is crucial for maintaining engagement and producing an open channel of conversation on Facebook, even after the user has entered the competition.

2. Competition + T&Cs
The competition page contained a detailed description of the prize, how to enter and a link to terms & conditions, as well as a built-in, customisable data capture form, securely hosted by North Social.

Think carefully about your T&Cs. Include any restrictions on entrants or prize conditions, data protection and permissions – especially if collecting personal information!

3. Share
The last stage encouraged the user to share the competition on their Facebook page. The app had its own ‘share’ button, with customisable thumbnail and copy for driving new entrants.

Each stage was easy to navigate and user-friendly. Plus, it looked professional and helped develop trust with the entrant, particularly with disclosing personal information.

There were, however, a few disadvantages of using an app for a competition.

If you’re considering a competition on Facebook, it’s important to keep these restrictions in mind:

Design
Each stage of the competition required its own artwork; this may not be a restriction if you have creative flair or access to a designer, and/or the budget and time to set up.

Mobile
The strongest disadvantage was the lack of access and integration with the mobile version of Facebook pages. Anyone accessing the competition on mobile, whether that was from their Facebook feed or a link on Twitter, was unable to enter.

Despite the disadvantages, if collecting data is important for your competition, we strongly recommend using an app. The app not only allowed us to keep to our main goal of capturing data, but also helped increase engagement across our Facebook page. For instance, within just two competitions, we had collected a couple hundred names and doubled our number of page ‘likes’.

To find out more about running a competition on Facebook, get in touch with us today! Speak to Michaela via email, michaela (at) fbsa (dot) co or call 07852230970.

New Client! Drop Your Hat – Offers at the ‘drop of a hat’

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We’re excited to announce that we are working with Sunderland-based, Drop Your Hat and the launch of their last-minute offers website and mobile apps.

Drop Your Hat

Fuelled by Social Alchemy were approached to help raise the social profile, as well as build and manage the Drop Your Hat online community, with the aim to boost brand awareness and registrations amongst Sunderland residents, who the deals will be specifically tailored for.

Drop Your Hat Facebook page

So far we have set up the Drop Your Hat Twitter profile and Facebook page, as well as a G+ page and blog. We have also set up a number of Facebook targeted ads, plus we’re managing a series of competitions; the first of these started last week with the Drop Your Hat Mother’s Day Give Away!!

We’re looking forward to continuing our work with Drop Your Hat.

How long does it take to write a blog post?

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Copyright ©2012 iStockphoto®

I’ve got a long list of FAQs that I’ll be tackling over the next few weeks! Let’s start on one of my age old favourites: how long does it take to write a blog post?

In all honesty, the length of time depends on a variety of factors, such as:

  • Who is providing the content?
  • Is it a subject I’m familiar with?
  • Are pictures or videos needed? Are they provided?
  • Does it require proof reading, re-writing or fully writing?

That’s not to mention the kinds of distractions that appear throughout the writing process – emails, phone calls, Twitter, Facebook…

As an example, I’ve managed one client blog for almost 4 years; content is supplied by a submission form highlighting keywords and information, plus the artwork is supplied by email. I effectively translate the keywords into sentences; edit the images and upload; add hyperlinks and fill out all the back-end information (tags, trackbacks, seo) before scheduling to publish. Depending on the number of pictures to edit, these posts take me anywhere between 20 – 40 minutes to produce.

If the article requires any kind of research or image sourcing, a post will take at least an hour or two to be produced – not exactly a short period of time when you have a busy schedule!

This very post took me just under an hour to publish; that includes 20 minutes browsing iStock whilst factoring out the emails and phone calls distracting me throughout. I’ve been lucky; some of my previous posts received an additional few rounds of re-writing before making it live on here!

Whilst this may not be unusual to many a pro-blogger, it’s still surprising how many people I speak to who think, or initially thought, that good blogging takes little-to-no time at all. Sometimes, I wish they were right!

Written by Fuelled by Social Alchemy

31/01/2012 at 9:00 am

The 7 Most Viewed Blogs This Week!

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Top of the blogs: the most viewed posts from the last 7 days!

inspire. create.

Call For Entries!

Call For Entries!

As part of our campaign to help retain the best creative talent within in the region we are hosting an exhibition – with a twist! Not only will we give local students and freelancers the chance to showcase their digital work to the thriving creative sector we have here in Leeds, but we have also secured two fantastic prizes for the winners…

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adtec

We love print… business cards!

We love print… business cards!

This week we’ve seen some fantastic examples of business cards online so we thought we’d share them with you!

Business cards are one of the many services we offer. To find out more about the print services we offer click, visit our website!

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jelly

Vector Illustrations of Well-Known UK Architecture

Vector Illustrations of Well-Known UK Architecture

Art Director, Ben Clarke and Colin Swan from design agency, Further got in touch with us produce vector illustrations of well-known UK architecture and landmarks for Network Rail.

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jelly

damien illustrates food on the move

Damien illustrates ‘food on the move’

Damien Weighill‘s brilliant hand drawn line illustrations can be found on packaging for the Marks & Spencer ‘food on the move’ range!

Marks & Spencer and brand consultancy, Landor Associates got in touch with us to created drawings and lettering for a new, healthier M&S food range.

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three blind mice

SUPER SATURDAY!

Super Saturday!

Last weekend I was lucky enough to get invited along to the One year anniversary of the Paralympics with Michael. We danced the night away to the likes of The Saturdays, Dappy from N-Dubz and The Sugababes… What a lucky mouse I am!!

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three blind mice

Dress Like a Banker Day

‘Dress Like a Banker’ Day

Last Friday was deemed to be ‘Dress Like a Banker’ Day at TBM.

Jelly motion producer, Natalie, found herself dreaming about what it would be like to have a proper job… so we thought we’d dress up to find out!

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fuelled by social alchemy

Top of the blogs

Top of the blogs: the most viewed posts from the last 7 days!

29th July – Featuring: Zara Perfume, Gold’n Plump & Linda Clark

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