Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘social network

Guest Post: Why You Should Be On LinkedIn

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This past month, professional social networking site LinkedIn has been a frequent point of conversation among my clients.

Rather than hear my opinion on the site, I’ve decided to hand the reins to my good friend and personal branding expert, Jennifer Holloway. She develops compelling LinkedIn profiles for her clients, and knows a thing or two about what not to do! Take it away…

Guest Post: Why You Should Be On LinkedIn

Missing the LinkedIn trick

I’m a huge fan of LinkedIn and as a site that has more than 200 million registered users worldwide, I figure one or two of you out there might be too. It’s a great tool for business (I’ve got clients as a direct result of them seeing my profile) complementing the more social nature of Facebook and Twitter as a way of getting your personal brand out there. Which is why it baffles me that so many people have yet to discover its benefits.

I’m given a number of reasons when I ask someone why they’re not on there, so I thought it would be helpful to share my thoughts on each one…

The Alchemist’s Way: Using Apps for Facebook Competitions

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Competitions are a brilliant way of engaging with your audience and help boost follower numbers!

If you’re thinking of running a Facebook competition, there are many ways to go about setting up and running; we recently used an app for a series of competitions, this is what we found…

Our brief was to not only to increase engagement, but to also use the competitions as a way to capture data. As Facebook is designed with certain privacy controls, we needed to think outside of the Facebook box to create a competition. We turned to an integrated app, choosing North Social‘s Sweepstakes app for the job!

Shop Around: If you’re looking for an app to use on Facebook, spend a bit of time researching, reading user reviews, and comparing pricing. We looked at a few different app providers before choosing North Social; we liked the simplicity and flexibility of their service, as well as no long-term contract.

Using this app as a tool for competition came with several advantages:

In particular, the app had 3 stages of user engagement:

1. Like
This stage encouraged the user to ‘Like’ the Facebook Page before entering the competition. This is crucial for maintaining engagement and producing an open channel of conversation on Facebook, even after the user has entered the competition.

2. Competition + T&Cs
The competition page contained a detailed description of the prize, how to enter and a link to terms & conditions, as well as a built-in, customisable data capture form, securely hosted by North Social.

Think carefully about your T&Cs. Include any restrictions on entrants or prize conditions, data protection and permissions – especially if collecting personal information!

3. Share
The last stage encouraged the user to share the competition on their Facebook page. The app had its own ‘share’ button, with customisable thumbnail and copy for driving new entrants.

Each stage was easy to navigate and user-friendly. Plus, it looked professional and helped develop trust with the entrant, particularly with disclosing personal information.

There were, however, a few disadvantages of using an app for a competition.

If you’re considering a competition on Facebook, it’s important to keep these restrictions in mind:

Each stage of the competition required its own artwork; this may not be a restriction if you have creative flair or access to a designer, and/or the budget and time to set up.

The strongest disadvantage was the lack of access and integration with the mobile version of Facebook pages. Anyone accessing the competition on mobile, whether that was from their Facebook feed or a link on Twitter, was unable to enter.

Despite the disadvantages, if collecting data is important for your competition, we strongly recommend using an app. The app not only allowed us to keep to our main goal of capturing data, but also helped increase engagement across our Facebook page. For instance, within just two competitions, we had collected a couple hundred names and doubled our number of page ‘likes’.

To find out more about running a competition on Facebook, get in touch with us today! Speak to Michaela via email, michaela (at) fbsa (dot) co or call 07852230970.

Social Alchemy Explains… Facebook

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Each week I’ll be explaining a term or an area of social media.  If there’s anything you’d like me to feature, feel free to drop me an e-mail to michaela@fuelledbysocialalchemy.com.

Facebook: “Helps you connect and share with the people in your life” (taken from facebook.com)

What’s the catch?
Generally speaking, there isn’t one.  Since founding in 2004, Facebook has been one of the biggest internet successes – apparently, “the most used social network by worldwide monthly active users” in 2009 (source).  It is an open platform for conversation, hosting pictures and videos, creating groups and events, playing games and even selling!

In the last year or so, there’s been a lot of controversy regarding their privacy regulations and the direction they’re taking the platform; however, any company who’s mission statement includes promoting “openness and transparency by giving individuals greater power to share and connect” surely offers no boundaries?

In my opinion, Facebook is a fantastic networking tool and should be utilised in all business promotion campaigns!

In the next few weeks I’ll be offering tips ‘n’ tricks on how to use facebook effectively – so, keep an eye out!

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