Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘target audience

Creating Content: Start With What You Know

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Creating content, whether it is for a blog or social media platform, does not have to be difficult. Sometimes it is just recognising what you – a person or business – have to offer.  A wealth of knowledge exists simply from experiencing everyday life!

discover an untapped gold mine – your own valuable resource for content

Alchemy: the transmutation of a common element into a substance of greater value

The truth is that each of us underestimate the knowledge that we have; it is easy to believe that something is simply common knowledge or not useful to anyone else. However, if you begin to recognise the importance of the information you know, you will discover an untapped gold mine – your own valuable resource for content!

At Social Alchemy we recognise the importance of our clients’ knowledge and productivity, which is why our primary role is publishing and promoting their experiences and projects.

Find out more here!

Who Are Your Target Audience?

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Identifying a target audience is one of the fundamental aspects of running a business, however I was more than surprised to discover that many companies are not quite sure who theirs is.

Unmasking the people behind your market

In this article, I will try to offer a simple introduction to help demystify what a target audience is and offer a few tips for identifying yours. Continue reading…

 

Written by Fuelled by Social Alchemy

12/02/2013 at 9:36 am

How do I get people to LIKE my Facebook page?

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Copyright ©2012 iStockphoto®

Second in my series of FAQs and one that has popped into conversation a lot lately; how do I get people to like my Facebook page?

If you’re expecting a simple answer, I’m afraid to tell you that a one-size-fits-all solution doesn’t exist. Sorry! However, there are many ways you can use and manage your page more effectively to increase its popularity.

In my experience, SMEs tend to overlook some of the basics of running a Facebook page; purpose, content and find-ability:

Purpose starts with having a plan. It doesn’t have to be a detailed plan, however, you should at least identify who you are trying to communicate with and what you want to achieve with your page.

For example; “my page is for my customers to find out about my latest product updates; and feedback with any issues.”

By knowing about your ‘target audience’ – their age range, location and interests – you can tailor your content to suit their needs. Your content is from everything you post – your messages, pictures, links – to the apps you integrate and can decide, not only whether people LIKE but also interact and engage with your page.

That is assuming, of course, that your audience can find your page to LIKE it in the first place. Find-ability, as I like to call it, is determining how (not so) easy your page is to find. It can be as simple as having a Facebook button on your website or link in your email footer to let your audience know you have a page. There’s also the option of Facebook Adverts which can target your audience already on the platform.

From my experience, the success of a Facebook page is determined by the time and effort that you invest. Maintain a dedicated approach and you will nurture engaged followers over time.

Written by Fuelled by Social Alchemy

17/02/2012 at 4:44 pm

The Alchemist’s Way

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This is where I offer you tips ‘n’ tricks on the elements of social media!

Element: SEO (what is SEO?)

Google Search-based Keyword Tool
https://adwords.google.com/select/KeywordToolExternal is a website that I highly recommend to anyone who wants to work towards optimising their search engine status.

It has three main functions:  firstly, it can scan any website address and list the keywords that it finds;  secondly, it can take a keyword or phrase and offer alternative similar keywords and phrases; thirdly, it offers statistics on that word/phrase’s popularity as a search in Google.

Why is this important?
Well, a search engine can intelligently read any website, and your relevance to a search determines where you are in the search results.  Basically, if you want your target audience to find you, the content you offer and what your audience are searching for need to be the same or very similar.

This tool allows you to see how the search engine sees your website; and see what are popular searches in the same field.  If you find that your website isn’t receiving many hits per week, or your blog isn’t listing in the top 5 pages of Google’s results, then this tool may explain the reason why!

Written by Fuelled by Social Alchemy

18/05/2010 at 9:00 am

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