Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘twitter

5 Ways To Make Time For Social Media

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What to do when “there is not enough hours in the day” for social media.

Small businesses, regardless of industry and background, tend to share a common enemy. Time. There simply is not enough of it!

5 Ways To Make Time For Social Media

Small businesses have to prioritise their work to get things done in time and often marketing, particularly social media, gets pushed to the bottom of the list. It is not an irrational decision to put the needs of paid clients first and the needs of your own business second. However, abandoning your social media until your next quiet spell will prevent you from nurturing relationships with existing customers and communicating your products or services to new ones.

Fortunately, there are ways to make time for social media without compromising your current business! Here are just five of them to get you started.

 

Guest Post: Why You Should Be On LinkedIn

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This past month, professional social networking site LinkedIn has been a frequent point of conversation among my clients.

Rather than hear my opinion on the site, I’ve decided to hand the reins to my good friend and personal branding expert, Jennifer Holloway. She develops compelling LinkedIn profiles for her clients, and knows a thing or two about what not to do! Take it away…

Guest Post: Why You Should Be On LinkedIn

Missing the LinkedIn trick

I’m a huge fan of LinkedIn and as a site that has more than 200 million registered users worldwide, I figure one or two of you out there might be too. It’s a great tool for business (I’ve got clients as a direct result of them seeing my profile) complementing the more social nature of Facebook and Twitter as a way of getting your personal brand out there. Which is why it baffles me that so many people have yet to discover its benefits.

I’m given a number of reasons when I ask someone why they’re not on there, so I thought it would be helpful to share my thoughts on each one…

The Alchemist’s Way: Using Apps for Facebook Competitions

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Competitions are a brilliant way of engaging with your audience and help boost follower numbers!

If you’re thinking of running a Facebook competition, there are many ways to go about setting up and running; we recently used an app for a series of competitions, this is what we found…

Our brief was to not only to increase engagement, but to also use the competitions as a way to capture data. As Facebook is designed with certain privacy controls, we needed to think outside of the Facebook box to create a competition. We turned to an integrated app, choosing North Social‘s Sweepstakes app for the job!

Shop Around: If you’re looking for an app to use on Facebook, spend a bit of time researching, reading user reviews, and comparing pricing. We looked at a few different app providers before choosing North Social; we liked the simplicity and flexibility of their service, as well as no long-term contract.

Using this app as a tool for competition came with several advantages:

In particular, the app had 3 stages of user engagement:

1. Like
This stage encouraged the user to ‘Like’ the Facebook Page before entering the competition. This is crucial for maintaining engagement and producing an open channel of conversation on Facebook, even after the user has entered the competition.

2. Competition + T&Cs
The competition page contained a detailed description of the prize, how to enter and a link to terms & conditions, as well as a built-in, customisable data capture form, securely hosted by North Social.

Think carefully about your T&Cs. Include any restrictions on entrants or prize conditions, data protection and permissions – especially if collecting personal information!

3. Share
The last stage encouraged the user to share the competition on their Facebook page. The app had its own ‘share’ button, with customisable thumbnail and copy for driving new entrants.

Each stage was easy to navigate and user-friendly. Plus, it looked professional and helped develop trust with the entrant, particularly with disclosing personal information.

There were, however, a few disadvantages of using an app for a competition.

If you’re considering a competition on Facebook, it’s important to keep these restrictions in mind:

Design
Each stage of the competition required its own artwork; this may not be a restriction if you have creative flair or access to a designer, and/or the budget and time to set up.

Mobile
The strongest disadvantage was the lack of access and integration with the mobile version of Facebook pages. Anyone accessing the competition on mobile, whether that was from their Facebook feed or a link on Twitter, was unable to enter.

Despite the disadvantages, if collecting data is important for your competition, we strongly recommend using an app. The app not only allowed us to keep to our main goal of capturing data, but also helped increase engagement across our Facebook page. For instance, within just two competitions, we had collected a couple hundred names and doubled our number of page ‘likes’.

To find out more about running a competition on Facebook, get in touch with us today! Speak to Michaela via email, michaela (at) fbsa (dot) co or call 07852230970.

How do content managers spend their time?

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Next in my series of FAQs; how do content managers spend their time?

Only recently have I been able to answer this with some solid figures; this is (generally) how the last two months of content management have been allocated (across all clients):

social alchemy average month

Taadaa! OK, pie charts are a little 90s but it shows, clearly and colourfully, how an average month is spent managing different areas of online content. Not surprisingly, blogging has the most time allocation with 40+ posts written and scheduled each month!

So, what does this all mean? As a social media content manager, my role is to actively post new content onto different social platforms on behalf of my clients. As you can see from the break down, articles (blogging) and conversation (Twitter/Facebook) are the key roles performed.

If you were to break down the roles further, the majority of my month is spent copy writing (using SEO keywords), editing images in Photoshop, followed by HTML & CSS coding; not forgetting to mention researching content and collecting data.

(In case you were wondering about the ‘other’ segment, that covers other sharing, such as on StumbleUpon, G+, Flickr and Pinterest, to name a few…)

If you would like to find out more about content management, please get in touch! Either drop me an email to michaela@fbsa.co or call +44 (0)113 226 6274

New Client! Drop Your Hat – Offers at the ‘drop of a hat’

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We’re excited to announce that we are working with Sunderland-based, Drop Your Hat and the launch of their last-minute offers website and mobile apps.

Drop Your Hat

Fuelled by Social Alchemy were approached to help raise the social profile, as well as build and manage the Drop Your Hat online community, with the aim to boost brand awareness and registrations amongst Sunderland residents, who the deals will be specifically tailored for.

Drop Your Hat Facebook page

So far we have set up the Drop Your Hat Twitter profile and Facebook page, as well as a G+ page and blog. We have also set up a number of Facebook targeted ads, plus we’re managing a series of competitions; the first of these started last week with the Drop Your Hat Mother’s Day Give Away!!

We’re looking forward to continuing our work with Drop Your Hat.

Weekly Newsbite

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Here’s the top headlines in Social Media this week:

Facebook

Evidence of a Facebook Music Service Surfaces – References to a product called “Vibes” have been found in Facebook’s code, and it could be related to the company’s rumoured music service.

5 changes to Facebook Pages and Places to help global brands – On 13th July Facebook will be launching new Pages and Places functionality to enhance the existing parent-child Page structure.

Twitter

Following brands on Twitter? Prepare for more ads – Despite the fact that Twitter has been slowly building up its advertising offerings, and is making money from them, advertising on the popular microblogging service is still far more difficult to come by than, say, Facebook.

One-Million Apps Strong, Twitter Unveils New Developer Portal – Twitter has just published a blog post reporting that the platform is currently supporting one million registered third-party apps, built by more than 750,000 developers around the world.

Two Tiny Things for Android Twitter Make It Ten Times Better: Push Notifications and Multiple Accounts – Big news for Android tweeters: Twitter is now adding push notifications and multiple accounts to their Android app.

WordPress

WordPress Now Powers More Than 50 Million Sites – Open source blogging platform WordPress has reached an important milestone: It powers more than 50 million websites, about half of which are hosted on WordPress.com.

5 Things to Know About WordPress 3.2 – We’ve spent some time with WordPress 3.2, both in its various betas and in the final version, and put together this guide to what’s new, improved and enhanced.

WordPress.com Gains Support For OAuth2, Dedicated Developer Portal – In a blog post on the WordPress.com blog, Automattic‘s Justin Shreve this morning acknowledged his employer’s aspirations to turn WordPress.com into more of a platform than a mere Web-based blogging software service.

Google

Google Staffing Up On Patent Lawyers And Experts – It’s no secret Google is searching for more patents to add to its portfolio.

Google+ Users’ Genders Are Set To Become Private – Starting this week, Google will no longer require users to state whether they are male or female.

Prefer daily updates? Follow our Facebook or Twitter feed instead!

Written by Fuelled by Social Alchemy

13/07/2011 at 9:00 am

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