Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘website

Our branded website is finally live!

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For the last four months we’ve been working with our friends at What Creative design agency to build a responsive site that encompasses our alchemy branding.

www.fuelledbysocialalchemy.com

We have replaced our single-page with a more interactive and informative site, keeping our blog posts and services within the same domain! Grab a cuppa and take a look around… www.fuelledbysocialalchemy.com!

Written by Fuelled by Social Alchemy

06/12/2012 at 12:18 pm

The Alchemist’s Most Viewed [July]

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Top of the blogs: the most viewed posts from July!

three blind mice

HARIBO Advert 2012 – Just too good

HARIBO Advert 2012 – Just too good

Quiet Storm creative team, Trevor Robinson and Neal Colyer got in touch with pre-viz rep, Rob Taylor to produce storyboards for their ‘Just Too Good’ campaign. Three Blind Mice artist James produced the trace and line before house artist, Jo Ley stepped in to bring each frame to life with colour.

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three blind mice

NEW Hovis advert with Victoria Pendleton

NEW Hovis advert with Victoria Pendleton

We recently produced a photomatic for MCBD’s latest series of Hovis ads featuring Victoria Pendleton. Our artist Richard drew the frames and our in-house editor, Ajay, put the finished piece together.

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jelly

Valentino by Sandra Suy

Valentino by Sandra Suy

What do you think of this fantastic new personal piece, entitled “Valentino” by Sandra Suy.

Once again, another beautiful, hand drawn fashion creation!

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jelly

d&ad new blood 2012 – our top picks!

d&ad new blood 2012 – our top picks!

At the end of June, the jelly team headed to D&AD’s New Blood exhibition, showcasing the very best new talent from graduates in graphic design, visual communication, and other commercial creative arts.

Here’s a selection of our favourite graduates…

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wings

PITCHING FOR SUCCESS

PITCHING FOR SUCCESS

We understand that the pitching process, to both existing and new clients, can be a formidable experience; with tight deadlines and high expectations, your presentation needs to be perfect.

That’s why our clients turn to us…

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agency art animation

And We’re Off! London Olympic Games 2012!

And We’re Off! London Olympic Games 2012!

Today the 2012 Summer Olympic Games officially begin with the much anticipated opening ceremony! Many of the games will be held at the new, 200 hectare Olympic Park (above), built at Stratford in the east of London.

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fuelled by social alchemy

Having a Plan: Your Marketing Maestro

Having a Plan: Your Marketing Maestro

This week I have thought hard about where to start and well, the beginning seemed the logical option. Having a plan.

I want to start with an interesting article I read in The Guardian about orchestra conductors. It fascinated me because, like many people, I had always taken for granted the role of a conductor!

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New Client! Drop Your Hat – Offers at the ‘drop of a hat’

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We’re excited to announce that we are working with Sunderland-based, Drop Your Hat and the launch of their last-minute offers website and mobile apps.

Drop Your Hat

Fuelled by Social Alchemy were approached to help raise the social profile, as well as build and manage the Drop Your Hat online community, with the aim to boost brand awareness and registrations amongst Sunderland residents, who the deals will be specifically tailored for.

Drop Your Hat Facebook page

So far we have set up the Drop Your Hat Twitter profile and Facebook page, as well as a G+ page and blog. We have also set up a number of Facebook targeted ads, plus we’re managing a series of competitions; the first of these started last week with the Drop Your Hat Mother’s Day Give Away!!

We’re looking forward to continuing our work with Drop Your Hat.

[Newsletter] Unleashing fresh, new motion talent on the UK!

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The moving image department of London creative agency, jelly London has had an exciting start to 2012! They’ve made some big changes, including new members of staff and signing some of the freshest international talent they could get their hands on!

Unleashing fresh, new motion talent on the UK!

Unleashing fresh, new motion talent on the UK!
View Newsletter Here.

At the moment they’re working with Neverbland to build a new dedicated website, designed to provide a better insight into the fantastic work of jelly’s directors and motion creative teams! Planned launch: April 2012.

Written by Fuelled by Social Alchemy

16/03/2012 at 9:00 am

Having a Plan: Your Marketing Maestro

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As promised, I’m making a start on blogging for this site – about time, I know! This week I have thought hard about where to start and well, the beginning seemed the logical option. Having a plan.

The conductor is crucial to the performance of an orchestra

I want to start with an interesting article I read in The Guardian about orchestra conductors. It fascinated me because, like many people, I had always taken for granted the role of a conductor!

The conductor is described as having the most important role of an orchestra; the audience only gets to experience their hand waving during a performance however, it’s their behind-the-scenes knowledge, relentless practising and interpretation of the composition that makes that performance what it is.

And whilst each musician within an orchestra could play unaided, it’s the conductor who decides how it should be played based on extensive knowledge of, not only all the instruments in the orchestra, but the composition itself.

The role of the conductor is crucial to the performance of an orchestra – A great musical experience cannot be created simply by getting the notes right.

So, how does my new-found understanding of music maestros relate to having a plan? Well, because a company without a marketing plan is like an orchestra without a conductor: “A great marketing experience cannot be created simply by getting the departments right.”

I say departments; whether you outsource or keep your marketing in-house, I expect your website, sales, social, mobile, PR and advertising are managed by different people or companies. Like the musicians within an orchestra, each department can play unaided and do what they interpret best for the composition – your business. However, without a conductor, a marketing plan, how can you guarantee that they are performing to the same melody?

Too many SMEs make the mistake of not having a plan first, leading to inconsistencies throughout their marketing and even their sales. Whilst individual department strategies can be developed by each expert in their field, the marketing plan should outline the key goals to be achieved.

I’ll be touching on marketing plans again soon; in the mean time, if your business requires a marketing plan, visit businesslink.gov.uk for some guidelines.

Click here to subscribe to future posts.

Written by Fuelled by Social Alchemy

12/01/2012 at 8:00 am

The Alchemist’s Way #2

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This is where I offer you tips ‘n’ tricks on the elements of social media!

Element: Blogs (what is a blog?)

So, here’s the scenario.  You’ve recently brought your business into the digital world.  You have your website – tick!  And you’ve read about blogs, twitter, facebook, youtube… set up a handful of accounts – tick!  And it all seems very fun until a week later, you’re unsure what on earth you’re supposed to do or even if you have time for it…

What went wrong?

Well, often its because you’ve read the hype about social media, jumped straight into it head first and haven’t really thought about a plan. Or why they’re even doing it – that is, besides, “because everyone else is”.

So, rule number one – before you’ve even created an account! – is: why do you want a blog?  What is it’s purpose?  What would you like it to achieve?

I promise you, the best blogs – the ones that everyone talks about – didn’t become that way by accident!

Whether its B2B, B2C or personal blogging, have a reason beyond conformity as a foundation to any blog you create; it will help you find content and may even make your life on other social media platforms a lot easier too!

Written by Fuelled by Social Alchemy

25/05/2010 at 9:00 am

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