Fuelled by Social Alchemy

We fuel business internet marketing.

Posts Tagged ‘advertising

Typography & Illustration as Effective Marketing Tools

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Visual engagement is a fundamental part of digital marketing, and often the trick is balancing a tactical strategy with creative content.

Guest Post: Typography & Illustration as Effective Marketing Tools

Friend and colleague, Charlotte Mary Rose recently wrote this article on the importance of illustration and typography within marketing communications. As a photographer, blogger and Head of Creative Communications for creative production company Jelly London, she has her finger on the pulse of art and design within the marketing and advertising industry. Here are her thoughts…

Written by Fuelled by Social Alchemy

26/11/2013 at 3:13 pm

Marketing Industry Agencies Have Marketing Problems Too

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Let’s be honest. Many agencies, from all disciplines of marketing, have a guilty secret: problems marketing themselves.

The Marketing Paradox

The Marketing Paradox

The wealth of knowledge and experience within an agency is channelled to improve growth of paying clients, and not used to improve the growth of the agency, despite how competitive the marketing industry is.

As a result, agencies themselves often have poor marketing. It can be seen across all sectors; from the creative, to advertising, digital and PR: out-dated website design and coding, quiet or irregular social media presence, ineffective optimisation for search engines, few visible case studies, and little or no agency advertising and PR.

The Reason… and the Real Reasons.

Our branded website is finally live!

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For the last four months we’ve been working with our friends at What Creative design agency to build a responsive site that encompasses our alchemy branding.

www.fuelledbysocialalchemy.com

We have replaced our single-page with a more interactive and informative site, keeping our blog posts and services within the same domain! Grab a cuppa and take a look around… www.fuelledbysocialalchemy.com!

Written by Fuelled by Social Alchemy

06/12/2012 at 12:18 pm

September’s Most Popular Posts

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Top of the blogs: the most viewed posts from September!

three blind mice

HARIBO ADVERT 2012 – SHE’S TANGFASTIC
HARIBO ADVERT 2012 – SHE’S TANGFASTIC

Three Blind Mice worked with London-based advertising agency, Quiet Storm on their latest TV & cinema campaign for confectionary company, Haribo! link

Kit-Kat: Crane Animatic
Kit-Kat: Crane Animatic

The latest fantastic ‘Have a Break’ ad to hit our screens had its pre-production treatment created by non-other than our house team of illustrators and editors. link

jelly

kiss – a love story
kiss - a love story

Racecar’s first independent short film, they explore the consequence of something as innocent as a kiss. “Kiss” is a love story between the Earth and the moon; every solar eclipse is the moons attempt to reach the sun… link

London Fashion Week
London Fashion Week

With the launch of the London Fashion Week, we thought it was a perfect time to display some of the fantastic fashion illustrations that our artists have. link

wings

A COVER STORY
A COVER STORY

This was the last cover illustration the late Peter Campbell painted as resident designer for the London Review of Books. Peter was also the magazine’s most prolific contributor, and not just as art critic. His quirky erudition showed too in his choice of subject, writing about such things as escalators, weeds, bicycles, bridges and hearts. link

agency art animation

And We’re Off! London Olympic Games 2012!
And We’re Off! London Olympic Games 2012!

Today the 2012 Summer Olympic Games officially begin with the much-anticipated opening ceremony! Many of the games will be held at the new, 200 hectare Olympic Park (above), built at Stratford in the east of London. link

fuelled by social alchemy

Leicester’s Ice Cream You Scream
Leicester’s Ice Cream You Scream

Earlier this year we worked with previz agency, Three Blind Mice to produce a fun flash game as part of their summer marketing. link

 

The Alchemist’s Most Viewed [July]

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Top of the blogs: the most viewed posts from July!

three blind mice

HARIBO Advert 2012 – Just too good

HARIBO Advert 2012 – Just too good

Quiet Storm creative team, Trevor Robinson and Neal Colyer got in touch with pre-viz rep, Rob Taylor to produce storyboards for their ‘Just Too Good’ campaign. Three Blind Mice artist James produced the trace and line before house artist, Jo Ley stepped in to bring each frame to life with colour.

link

three blind mice

NEW Hovis advert with Victoria Pendleton

NEW Hovis advert with Victoria Pendleton

We recently produced a photomatic for MCBD’s latest series of Hovis ads featuring Victoria Pendleton. Our artist Richard drew the frames and our in-house editor, Ajay, put the finished piece together.

link

jelly

Valentino by Sandra Suy

Valentino by Sandra Suy

What do you think of this fantastic new personal piece, entitled “Valentino” by Sandra Suy.

Once again, another beautiful, hand drawn fashion creation!

link

jelly

d&ad new blood 2012 – our top picks!

d&ad new blood 2012 – our top picks!

At the end of June, the jelly team headed to D&AD’s New Blood exhibition, showcasing the very best new talent from graduates in graphic design, visual communication, and other commercial creative arts.

Here’s a selection of our favourite graduates…

link

wings

PITCHING FOR SUCCESS

PITCHING FOR SUCCESS

We understand that the pitching process, to both existing and new clients, can be a formidable experience; with tight deadlines and high expectations, your presentation needs to be perfect.

That’s why our clients turn to us…

link

agency art animation

And We’re Off! London Olympic Games 2012!

And We’re Off! London Olympic Games 2012!

Today the 2012 Summer Olympic Games officially begin with the much anticipated opening ceremony! Many of the games will be held at the new, 200 hectare Olympic Park (above), built at Stratford in the east of London.

link

fuelled by social alchemy

Having a Plan: Your Marketing Maestro

Having a Plan: Your Marketing Maestro

This week I have thought hard about where to start and well, the beginning seemed the logical option. Having a plan.

I want to start with an interesting article I read in The Guardian about orchestra conductors. It fascinated me because, like many people, I had always taken for granted the role of a conductor!

link

 

Social Alchemy’s Most Viewed Blogs [June]

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Top of the blogs: the most viewed posts from June!

three blind mice

24 HOURS IN A&E

24 HOURS IN A&E

4 Creative got in touch needing press ad visuals to aid their print and outdoor advertising campaign; artist Bill drew these two line illustrations, showing of various types of A&E patients waiting for a consultation.

link

three blind mice

Vodafone Freebees – Character Development

Vodafone Freebees – Character Development

Our in-house team were approached by BBH to draw and develop bee characters for their latest campaign for Vodafone.

Here are a selection of the black & white frames drawn by our artist, Aaron!

link

jelly

who cannes? who cannt?

who cannes? who cannt?

To celebrate the launch of our brand new website, we’re giving away an extremely limited edition ‘C*NT’ print by award-winning hand-lettering artist, Alison Carmichael.

link

jelly

Fashion Illustration – back ‘in vogue’

Fashion Illustration – back ‘in vogue’

Following an article recently published in Grazia Magazine about Fashion Illustration making its way back into the limelight after years of Fashion Photography filling the covers of magazines, we decided to showcase a sample of our most recent fashion illustrations.

link

wings

STUNNING STATIONERY

STUNNING STATIONERY

Office stationery is representative of the presenter and their company, speaking volumes of whom they are and what they’re about. This was definitely the main consideration when advertising agency WCRS came to us with a stationery conundrum for their new brand identity.

link

agency art animation

Kitty’s massage

Kitty’s massage

Here is a video that will make you wish cats could give massages. This humoristic and refreshing spot shows that the fun of an advert doesn’t depend on the playfulness of the product as this one is selling… Kitty litter!

link

fuelled by social alchemy

Work update: Newsletter templates

Work update: Newsletter templates

Earlier this year, we teamed up with design agency, What Creative, to produce a new set of templates for Jelly London and Three Blind Mice.

The brief was to produce templates which were visually stimulating and lead the recipient to click on featured links and articles.

link

Social Alchemy’s Most Viewed Blogs [May]

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Top of the blogs: the most viewed posts from May!

three blind mice

HARIBO Advert 2012 – Just too good

HARIBO Advert 2012 – Just too good

Quiet Storm creative team, Trevor Robinson and Neal Colyer got in touch with pre-viz rep, Rob Taylor to produce storyboards for their ‘Just Too Good’ campaign. Three Blind Mice artist James produced the trace and line before house artist, Jo Ley stepped in to bring each frame to life with colour.

link

three blind mice

Kit-Kat: Crane Animatic

Kit-Kat: Crane Animatic

The latest fantastic ‘Have a Break’ ad to hit our screens had it’s pre-production treatment created by non-other than our house team of illustrators and editors. House artists, Paul and Aaron drew and coloured the frames, which were then edited together with sound by suite resident, Sam.

link

jelly

END7 – Major Campaign

END7 – Major Campaign

Yesterday saw the launch of the END7 campaign, dedicated to eliminating seven major neglected tropical diseases (NTDs) as a public health threat to poor communities by the end of 2020.

Voice over was provided by English actor and comedian, Bill Nighy.

link

jelly

Latest by Tony Wilson

Latest by Tony Wilson

Last week, Tony sent us some of his latest illustrations for his client Ocean Design.

Although we cannot show the brand, we’d like to show you his fantastic illustrations of a fisherman and a yoga woman, which are used for the campaign.

link

drop your hat

HELP WANTED!

HELP WANTED!

We’re looking for some bubbly characters to join our lovely (even if we do say so ourselves) and ever growing team!

Your mission, should you choose to accept it, is to spread the word about how fantastic Drop Your Hat is and to get the people of Sunderland to download our FREE phone app through various activities!

link

agency art animation

Sunken bridge

Sunken bridge

A series of moats and fortresses were built over the West Brabant Water Line region of the Netherlands during the 17th century to give protection from invasion by France and Spain. Fort de Roovere was surrounded with a shallow moat that was too deep to march across, and too shallow for boats. In turn the earthen fort had remained protected – until now!

link

fuelled by social alchemy

Top of the blogs

Top of the blogs: the most viewed posts from the last 7 days!

29th July – Featuring: Zara Perfume, Gold’n Plump & Linda Clark

link

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